Marketing to DevelopersKevin Chau

Developers are the worst customers, but the best evangelists.

They ask a lot of questions

And linger in the funnel

They create lots of pre-sale support questions

But they make great evangelists

So, how do you create customers out of devs?

ProductIt all starts here

Developer Thought Process

Developer Thought Process1. Does it solve my problem?

Developer Thought Process1. Does it solve my problem?

2. Should I build it myself?

Developer Thought Process1. Does it solve my problem?

2. Should I build it myself?3. Does it fit into my existing workflow/architecture?

Features Upfront

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No BS Pricing

Don’t do this.

Simple. Effective.

Developer Friendly API

• Multiple SDKs

• Tutorials

• Plentiful Docs

• Examples

Developer Friendly API

Ahem, Google.

CommunityBuild it

Hackathons‘Technology’ Focused

• Get qualified customers using your product

• Low to no budget required to run

• Global audience and exposure

• Make industry friends and potential partnerships

MeetupsDevRel and CMgr Gold Mine

Tech Community MeetupsSend your DevRel here

Interest Group MeetupsCurated by your Community Manager

• Social outing

• Builds strength in community

• Builds the brand outside of the product

• Real people using the product

• Forms stronger core users

• Create thought leaders for your product

Tech Community Interest Group

ConferencesNot of the “I think we should have booth babes, but I’m an idiot.” variety

Simple as that.

Pitch for your developers and send them to share their findings in doing what they do best.

ContentThought leadership

Position yourself as a thought leader. Use plenty of example code.

Kevin Chau @kchau

kevinchau.me !

Divshot @divshot

divshot.com staticapps.org

“Fin.”