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Online Marketing
Marketing Systems and Services
Technology
Customer Care
Institute of Intercultural competence
Design and Video
Marketing Systems and Services
What we do
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Marketing Systems and Services offers solutions formarketing consulting, administration anddocumentation, marketing analysis andcontrolling as well as lead managementand sales support.
What are your benefits?
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Save time
Improved operational efficiency can be achievedwhen tools are applied to automise certainrepetitive tasks. Collaboration platformscan simplify and enhance various workflows– e.g. between effective and the client.
What are your benefits?
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Better quality leads
Accurate data qualification is extremely importantfor the generation of leads. The qualificationprocess itself is not complicated, but it takesconsiderable time. Our cost benefit ratio allowsfor in-depth qualification which improves thequality of your leads.
What are your benefits?
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More precise forecasts and calculations
Solid, substantiated data forms the basis ofaccurate forecasts, the precise calculation andimplementation (distribution channel, rangeand time) of online marketing budgets as wellas accompanying services.
What are your benefits?
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Provision of additional manpower as required
A trade fair, a flu epidemic and staff holidays all occuring at the same time – there can be manyreasons for an unexpected staff shortfall forlong-planned marketing activities. We are readyto assist and can, for example, provide Callcenter Services for invitations to trade fairs, salespromotions and product launches.
Build process models, impart knowledge, exchange information
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Consulting
Which tools are suitable for whichtask? How can online marketingprocedures be improved? Whatchanges will promise the greatestsuccess in the future? We are theright partner to provide you withanswers to these and otherquestions.
Training sessions and workshops
We offer training sessions andworkshops on a variety of topicsconcerning online marketing as wellas on the tools and systems that weprovide to our clients. The sessionsand workshops can take place in oneof our local offices or “on the job“ in your own premises.
Exchange and documentation
The effective.marketingportalprovides you with a central online platform in which we document all the marketing operations under-taken on your behalf and via whichwe can exchange information, dataand reports. All the information youneed, available at a glance.
Example: Consulting – Introduction of web analyticsfor a multilingual, multi-domain website
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Input Strategy Execution Reporting
Briefing by the client: What should betracked and where?• Websites• Domains• Events• Conversions• KPIs
Analysis/Concept:• What software is suited
to the task?• How will the changes be
implemented?
Draft a timetable for theintroduction
2 431Hand-over to the client
Continue consultationif problems occur orparameters change
Agree process with all partiesconcerned:• Client/branch offices• If necessary, various agencies• our BU Online Marketing
After introduction, testfunctionality
Consulting will continue until a solution is found
Optimise web pages, interact with social networks, measure success
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Web Analytics
Web analytics tools, such as Google Analytics or effective.tracking areindispensable tools for finding out what is happening on your website. With the Google Tag Manager it ispossible to track virtually all activityon your website. Trust effective worldand their certified Google Analytics staff to install and set up the tool.
SEO Tools
With SEO tools such as Searchmetricsor XOVI you can identify errors on your website with just a few clicks, you can check your ranking in varioussearch engines and also setbenchmarks for your competitors. Searchmetrics provides this serviceworldwide. The information gatheredcan be used to perfect the content ofyour website.
Social Media Monitoring
Do you want to know what is beingsaid about your company in theinternet? Do you want to be able toreact promptly? Social mediamonitoring tools such as Brandwatchenable you to keep up to date withall social network activities and canalso provide an alarm functionshould a worst case scenario arise.
Example: Installing a SEO tool, staff training andoptimising a website
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Briefing by client: Which web pagesneed to be perfectedfor which markets• National, DACH
or international?• Which search
engines?
Evaluation of different systems
Planning of setup steps
Define relevant KPIs
2 3bContinuousmonitoring ofcompetitor rankings
Assess KPI performance andadjust as necessary
Implementation• Project
application• Upload of
Keywords
First analysis• Definition of
target KPIs
3aOptimisation:• Rectify SEO errors• Optimise the
structure and content of the website
• Optimise thebacklink structure
4
Workshopor User training
Input Strategy Execution Reporting
1
Consulting will continue untila solution is found On-going optimisation
Lead qualification, assessment of potential, sales support
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Qualify leads and assess potential
There is often very little informationprovided for leads generated via theinternet: company name, time of visit andnumber of web pages visited. The mostimportant task, and also the most time-consuming, is to qualify the leads. This iswhere we can help you: trained staff in ourown call center will identify the correctcontact person for you and assess thatprospect‘s potential.
Sales support and scheduling
Does your business require assistance due to unexpected events or seasonal fluctuations? Have you planned a special event prior to a trade fair? Do you want to start a campaign or stage a marketing event in a country where you do not have your own branch? You can rely on our qualified, multilingual staff to complete these tasks for you.
Customer surveys
Are you interested to know what your customers would like to be included in your next product update? Would it be useful to learn how satisfied your customers are with your current products or services? Are you planning to partially link your employee‘s salaries to customer satisfaction? effective world can help you to acquire valid answers – providing support from first concepts through to execution.
Example: Lead qualification, initial contact and determination of potential, incl. dispatch of information and follow-up
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Input Strategy Qualification Reporting
Briefing by client:• Which data are
to be qualified?• What questions need
to be asked in order to assess potential?
Compile a quesionnaire
Appoint staff-briefing
Schedulingand actionplanning
53Ascertain correct contact person
Find required contact data
Initial contact
Presentation of the company
Questions asked during the conversation are used to assess potential
Interested prospects are immediately passed on to the sales force
Otherwise: dispatch information or eliminate
Follow-up with prospects who were sent information
If appropriate, further questions to determine potential
Transmission of all data to the client
Evaluation of the campaign’s success
Contact with prospect / Information
Transmission of all data to the client
Evaluation of the campaign’s success
If keen interest shown, skip steps 4b and 4c
4a 4b 4c21
Interactive process
What our clients say
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For Sesotec the K2013 was until now the most successful K trade fair ever. Many of the visitors to our stand had previously been informed of our presence by effective world or had even already made an appointment. During the trade fair effective world conducted a survey concerning our new key visuals in five languages – with just two members of staff! That is exactly the type of efficiency we require. For this reason we will be happy to work with effective world again in the future.“
Brigitte RothkopfCorporate Marketingwww.sesotec.com
Contact
effective GmbH
L 13, 3-4
68161 Mannheim
Germany
T: +49 621 17893 0
F: +49 621 17893 18
www.effective-world.com
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Copyright
©2014, effective world | effective GmbH
Foto: Ernst Fesseler, 2012
Tobias Schrenk, 2015
Design: Ziran Xie, 2014
Text: effective GmbH
This presentation is the intellectual property of effective GmbH. The reproduction or use of any content, concepts or ideas may only take place with the written consent of effective GmbH.
Bu sunumun telif hakkı effective GmbH’ye aittir. İçerik ve konseptler, ancak effective GmbH’nin yazılı izni ile kullanılabilir.
Cette présentation Powerpoint est la propriété d´effective GmbH et est exclusivementdestinée à la présentation. Le contenu ainsi que les idées et concepts cités dans cetteprésentation ne peuvent être utilisés qu´avec le consentement préalable et écrit de la société effective GmbH.
Diese Präsentation ist geistiges Eigentum der effective GmbH. Jede Verwendung des gesamten Textes oder die Verwendung von Teilen der Konzeption oder der Ideen kann nur mit schriftlichem Einverständnis der effective GmbH erfolgen.
Todos los derechos reservados. El contenido y la estructura de esta presentación estánprotegidos por los derechos de autor. Las informaciones o datos de la misma no puedenser utilizados ni reproducidos de ninguna forma ni en parte sin la aprobación previa porescrito de effective GmbH.
effective GmbH 是该文件中所有页面设计、页面内容的著作权人；文档中所引用的图片部分来自
于商业图库或个人相册，仅限于本文件演示用途。未经本公司授权，任何个人或者组织不得抄袭、
转载、摘编、修改本文件内容；本公司与他人另有协议或法律另有规定的除外。
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