Marketing, Selling and Repurposing Video Content, Bruce Jones

Market • Sell • Repurpose Video Journalism Workshop • Bruce Jones

BruceJonesDesign.com

Marketing Your Film

Traditional Ways

•  Film Festivals •  Awards

•  Network, Cable •  Grass Roots, Local Theater, Home

•  Education, Libraries


Marketing Your Film

Web Based Marketing

•  YouTube and Vimeo •  Social Media, FaceBook, Vine, Twitter, KickStarter, Instagram

•  Mailing List •  Websites/Blogs

•  Product Launches


Marketing Your Film

Build Your Platform

•  Email List •  Social Media Followers

•  People Who Buy Your Products •  People Who Come to Your Events


Marketing Your Film

10 Tips for Marketing Your Film

1.  Set up a Film Blog/Website •  Blogging Page, updates, news, content

•  About Page

•  Info Page, includes a Trailer •  Media Page

•  Email Sign up

•  BUY NOW


Email Sign-up Box

Lead Magnet


Marketing Your Film


2.  Build a Mailing List, Opt-in form, Lead Magnet 3.  Library of Promotional Content, images, bios, and

descriptions

4.  Social Media Presence, Facebook, Pinterest, G+, Twitter, Instagram, Vine


Marketing Your Film


5.  Setup a YouTube Channel and Produce a Film Trailer, Optimize Your Videos for Search Title, Description, Live http Link, Keyword, Calls to Action

6.  Produce a Press Release, Connect with the Media


Marketing Your Film


7.  Rewrite Your Bios, Add Your Project to Your Email Signature 8.  Send Out Mailings to Your List

9.  Add a Picture of Your Film to Your Business Card 10. Contact Your Local Media, Newspapers, Organizations


Selling Your Content

Web Based

•  YouTube and Vimeo Pro •  Video on Demand

•  VHX, distrify, iTunes •  CreateSpace/Amazon, DVD, Streaming

•  Gumroad



CreateSpace/Amazon

•  Amazon Instant Video Streaming •  DVD Print-On-Demand

•  Amazon Sales Platform, Global, Accepted



Gumroad.com

•  Video-Streaming and Download •  Download, Any Kind of Electronic File

•  Physical Products •  Various Selling Options, Pay What You Want, Bundles,

Discount Coupons, Analytics, Customer Mailing List

•  YouTube Connection


Repurpose Your Content

Make it Once, Sell it Many Times

•  Different Formats, DVD, Streaming, Download •  Different Platforms, YouTube, Vimeo, Amazon, Physical,

Gumroad, VHX

•  Different Presentations, Video, PowerPoint, Audio, Text, Podcast



Products

•  Books, Physical, Kindle •  Audio, Podcast

•  Webinar •  Consulting

•  Educational, Teaching Workbooks, Classroom Guides

•  Stock



Products

•  Course •  Cups, Hats, Pillows

•  Blog Content •  Children’s, Annotated, Delux versions

•  Series, Podcast

•  Speaking Engagements


Bruce Jones

Bruce Jones

BruceJonesDesign.com 781-255-7171

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