Presentation of Business

Topic : Marketing

MARKETING – WHAT’S IT ALL ABOUT?

More than selling and advertising

Is not merely a post – production activity

Continues even after goods are sold

Is not merely a business phenomenon

Equally relevant to non-profit organizations

Functions of Marketing

Pricing of Products

Promotion and Selling

Product Design and Development

Gathering & Analysing Market Information

A physical product like soaps, car, TV etc.

Services like banking, transport

etc.

Places- tourist places like Kerala, Malaysia etc.

What can be

MARKETED

Experiences- shows,

theatres, movies etc.

Ideas- like “no

smoking” etc.

Events-Sports events, music

concerts etc.

“ Marketing mix are the set of marketing tools that firm uses to pursue its marketing objectives in the target market”. -Phillip Koetler

Elements

Product

Price

Place

Promotion

Marketing Mix

Product Mix

Branding

Trade mark

Packaging &

Labeling

PRODUCT

PRICE Pricing objective

Product Cost

Competition

Govt. and legal

regulations

Marketing method

used

Customer demand

Order Processing

Transportation

Warehousing

Inventory control

PLACE OR

Physical Distribution

PROM

OTIO

N

Advertising

Sales promotion

Personal selling

Questions and Doubts????

3 F’s

Be FREE

Be FRANK

Be FRIENDLY

to ask…..

THANK YOU

Prepared By:

SANJANA KUMARI Xll Com. 15