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CAMDEN RIVERSHARKS2015 Marketing Proposals
August 1, 2015 - Matthew Gutierrez & Kara Margraf
Monday, October 26, 15
General“Rejuvenating Camden, One Pitch at a Time”
Riversharks’s greater than baseball overall purpose
“Camden Waterfront — Beautiful”
Build up camdenwaterfront.com campaign
Camden Waterfront — Beautiful
SJ H.O.F -SJ baseball has so much!
-Mike Trout should have his own wall-Takeaway: Make this an attraction at
the ballpark
Apparel/Uniforms
-New blue uniforms to stand out on field
-Better quality & variety of off-field apparel for fans
-Takeaway: Better apparel for more fans to wear
Raffles -Signed bat, ball, shirts, each
homestand-Concert tickets-Aquarium passes
-Franklin institute/Art Museum-RU hoops tickets
-Atlantic City package-Takeaway: Work w/
what’s nearby
Monday, October 26, 15
General IIFood
Another vendor or two for increased variety
Add 1 or 2 healthy food options
Cheesesteak stand
Donkey’s Place
Tony & Ruth’s Place
Game day Program
Content is awesome but it’s flimsy & dirty
Replace with small, compact, color booklet
Add Mascot page: “Finley’s Fanatics”
Finley writing from the “I”
Sharks players sign
PA: “Check your playbills on pages 3, 7 and 14 for a Daniel Rockett autograph”
Makes people get the Playbill & read it & rewards lucky fans as well!
Monday, October 26, 15
Promotions
Launch-A-Bait each game!
Fan of the Game
Kiss Cam
Honor service people each game (fans stand and applaud)
“Late Night Shark Bite” - Any Riversharks win/Free beer at local bar
Sharks Fan Club
Finley Runs the Bases
Camden History Night
Honor Brooklawn Legion — Youth Baseball Night?
Eagles/Temple/Other sport signing & Help
Italian Heritage Night - local HS classes
German Oktoberfest - local HS classes
Back 2 School Drive for donations
Canned Foods Drive (Campbell’s Soup )
Pajama Night — where your PJ’s
Ladies Night & Jaws Night
Little Leaguers on Field w/players
Finley-New Costume-More Costumes
-More interaction during game
Monday, October 26, 15
Odds & EndsFix Chipped Walls & Stained Areas in Front Office & Lights in Front
Clean Kitchen & Carpet & Dugouts & Field
Clinics & Camps Revamp
http://www.ripkenquickball.org/index.htm
Bingo - Who Can Smile the Most?
What we’ve heard as Street Team-ers:
“It's never crowded, the amenities are kind of sad and the food seems way overpriced”
“Gorgeous views” “Affordable” “Very Clean”
Few food options & Pricey food for quality
Monday, October 26, 15