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The ParkingBot
APPMarketing plan
EXECUTIVE SUMMARY
App for AFFORDABLE & CONVENIENT
parking of
CARS
EXECUTIVE SUMMARYPARKING is Inefficient around the
globe
Goal For Customers
EXECUTIVE SUMMARY
Safe & Affordable Parking
Help Customers Save Time and Money
EXECUTIVE SUMMARY
Goal For The ParkingBot
INCREASE NUMBER OF DOWNLOADS
- FREE VERSION
CONSISTENT CONVERSION TO PREMIUM
VERSION
GENERATE CONTINUOUS MOMENTUM
THE Parking
BOT
SITUATION ANALYSIS
SITUATION ANALYSIS
and Money
GOAL OF The ParkingBOTSave Time
SITUATION ANALYSIS
COMPANY REVIEWAFFORDABLE PARKING APP
MINIMAL CONVENIENCE FEE CHARGED FREE AND PREMIUM VERSION
AVAILABLE INCREASING COVER OF AREAS (PARKING LOTS BOOKING)
WITH APP
SITUATION ANALYSIS
COMPETITION
City Managed Facilities Commercial Building Developers Companies that provide parking for
employees Restaurants and Hotels that provide
Parking Other Parking Apps Available
SITUATION ANALYSIS
SITUATION ANALYSIS
TARGET CUSTOMERS
Target Segment- Employees – During Working Hours Concert-Goers/Trade Show Attendees/Shopping Complex Visitors Travelers (Airport/ Metro/Railway Parking)
Achieve 200+ downloads a day within a week of launch
Get 3-5% conversion into Premium Version
GOAL
Increase Relevant Traffic to landing Page with conversion rate 3-5%
Upload App on Google Play and Amazon App Store
Good Press Coverage for Apps
Optimize App
STRATEGY
Maintain momentumSTRATEGY
HIGHLIGHTING
Headline – To get the BEST and Cheapest parking in Vicinity
Benefits – Free Version
Features – services provided by ParkingBOT
Premium Version – available packages
What is New? – Updated services
STRATEGYFREE VERSION Lowest price Accept Credit Cards
for payment Provide basic
amenities in Garage Option to Compare
Prices for Best Deal
Way finding to destination and Parking lot
Promise Security measures – 24 Hours
Displays Number of Parking spaces available
STRATEGY
PREMIUM VERSION Car Washing Parking Lot Booking , a
day in advance Valet Parking with Drive
Home option available
Average Amount spent on Parking
per Day =$10Amount spent in a month = $300Premium Price Offered by
ParkingBOT=$250/Month
Other Benefits – Valet Parking Car Washing Book Parking a day before
STRATEGY
Creating FB adds & drive traffic to landing page
Tie Up with Press Reporters for good press coverage
Use App Store Optimisation for user friendly experience and to attract traffic
Analyse Customer Behavior and Improve service
TACTICS
Using Coupons (1 day free Parking for 2 days Parking ) – Ensuring Commitment of Customers
Co-Branding Sponsorships in events
attended by Target segment Upgrading App after every 6 months with additional
features in Free and Premium Versions
TACTICS
Valet
Parking Available
Car Washing Team
TACTICS
VERSION
IMPLEMENTATION
Collaborate with Online Payment Company
Contract with Parking Lot Owners
IMPLEMENTATION
Option for owners to sign in through this app to get booking for their parking Space – EARN MONEY
Hire Sales Team, App Development Team, Valets, Car Washers, Security teams
The ParkingBot
APP