PRESENTATION ON MARKETING PLAN

Submitted By – MD Hasan SajjidID- 14101011

Submitted To- Mrs. Robaka Shamsher

REFRESH DRINKS BD LTD.

Fruit juice & fruit drinks. Unique position with its advanced technology to manufacture a Juice that has many different flavours, for customer satisfaction. An environment-friendly. Headquarter in Mumbai and branches in major Metros.

Fruit juice & fruit drinks.Naturally RefreshingMany different flavours for customer satisfaction. Head Office in Chittagong and branches in major Cities.

ABOUT REFRESH DRINKS BD LTD.

REFRESHThe taste you desire

Flavors

1.Orange 6.Watermelon2.Mango 7.Grapes 3.Pineapple 8.Guava4.Apple 9.Mix Fruit 5.Banana

Our Objectives

To increase 25% market shareTo increase the length of product line To increase profitsTo satisfy the customers betterTo Create brand awareness

Target Segment• Primary Market

– Kids –Fruit Juice– Teens – More experimental– Youth – Experimental and more buying power– Working People

Target Segment• Secondary Market

– Travel Industry– Airlines, Railways and Local Transport Systems– Movie Theatres, Malls.– School, Colleges

– Hotels, Restaurants, Bars etc.

Our Competitors

• Shezan• Nestle• Rc• Pran• AFBL• Sundrops

SWOT

STRENGTHS• Updated technology plant• Quality product • Higher experienced staff • Medical insurance of employees• Bangladeshi made• Targeted to low and middle class people.• Reasonable price • Expiry date above 6 months

WEAKNESS• New in juice industry• Small distribution network • Strong competitor• No market share • Limited experience of customers

OPPURTUNITIES• Increase the distribution

network.• Acquiring the newer technology

& techniques.• Market is very big & attractive. • Take-over of the distributor

Threats• Political instability• New entrance• So many strong competitors• Retaining consumers. • Development of plant• To face strong competitors like

Marketing Mix

• Product• Price• Promotion• Place

PRODUCT

• Product Variety• Quality• Design• Features• Packaging• Sizes

Price

• As a new comer our pricing strategy is to introduce our products in the market at lower prices so as to create huge demand in the market.

Pricing• The cost of fruits TK.3• Electricity TK.2• Factory Overhead TK.3• Miscellaneous TK.2• Retailer Margin TK.2• Profit TK.3 • Total Price TK.15

Place• Distribution Channel • Fruits such as Orange, Apple, Pineapple

etc would be purchased from Abroad.• Mango would be purchased from Rajshahi.• Retail & wholesale network of Bangladesh • Product location availability • Modes of transportation

Promotion Our objective is to create brand

awareness through Informative Advertising.

Use of Print Media, Face book, YouTube Advertisement ,Billboard, Sponsoring in Public Spots, Sample Distribution, Organizing Events, TV Commercial etc.

Distributors Review

• MANUFACTURER

• DISTRIBUTOR

• RETAILER

• CONSUMER