METRO BIKES

GROUP NO 7MONAL NAGPAL

KAJAL SIROHIANKIT RANA

SITUATION ANALYSIS

Metro bikes is entering their business in the US market.

Through careful market research, it is forecasted that Metro

bikes will be well received. A cohesive marketing strategy will be

required to bring the company to where it would like to be in

terms of revenue and to be able to sell the number of units it

wishes to sell. The company focuses on quality improvement to

be able to compete in the market with the various competitors

in the market.

MARKET NEEDS

• Quality

• Selection

• Accessibility

• Customer Service

• Competitive Pricing

MARKET TRENDS

• The market trend from quite some time have been of increasing traffic in the cities.

• Bikes are gaining popularity in the U S as short-hop, around-town vehicles.

• As the demand of bikes increase the aim of Metro is to tap this demand in the markets

Contd..

SWOT ANALYSISStrengths• Strong adherence to quality.• Excellent staff Weaknesses• The difficulty of raising visibility among all of

the perspective customers.• The nature of the industry and completion

from established players

Contd..Opportunities• Metro bikes business model addresses the requirement of the

industry .• The ability to spread fixed costs over a larger area as sales

increase, increasing profit margins.• While the bike industry is affected to some degree by the

circular nature of the economy, bike and accessory sales never fall completely flat

Threats• Entry into this market niche from more competitors

recognizing the area for growth in the industry.• A decrease in the willingness among the people to accept a

new brand

Competition & Buying Patterns

The major competitors are:

• Japanese manufacturers

• European manufacturers

• People tend to favor certain things.

Critical Issues

• Metro bikes is still in the speculative stages as a wholesaler. Its critical issues are:

• Continue to build brand awareness, driving customers to metro bikes.

• Maintain good relationships with suppliers.

• Fixing prices

• Expansion through distribution

MARKETING STRATEGY

Metro bikes in order to enter the foreign market can adopt a marketing strategy in order to increase their sales. They can :

● Trade Shows: Metro bikes will be visible at the two major industry trade shows.

● Advertisements: Metro bikes will be advertising in the industry magazine.

● Website: Metro bikes will develop a website that includes a current catalog of their offerings

Marketing Objectives

• Increase repeat customers by 6% per quarter.

• Decrease the cost of customer acquisition by 5% per year.

• Create general awareness of Metro bikes within the industry.

• Increase the catalog of products by 15% a year by skillfully communicating to the distributors the success of this business model

CONTINGENCY PLANNING

Difficulties and Risks

● Problems getting a good and efficient

distribution channel and network.

● Unexpected costs in the warehousing and

distribution of the goods.

● An entry into the market by another

competitor.

THANK YOU