SOUNDMA-TCH

I’mSing it out loud!

By Akhil Mukundan

Marketing plan for Soundma -tch

How are we going to do it?

EXECUTIVE SUMMARYHow do you figure out the song stuck in your head?

How will you fight this song stuck syndrome?

And then…

SOUNDMA-TCH

Not knowing the tune stuck in your head and to which song it belongs is one of the most annoying things that plague human mind.

Soundma-tch helps you identify the tune in under 10 seconds

You can hum or sing the song and it identifies it immediately also offering a playback of the song

Company overview

Soundma-tch offers a wealth of ways to identify your music and add it to your playlist.

Download the app, load it up and hit listen and all you have to do is sing out the tune stuck in your head.

Who are we competing with?

Market Overview

Musicians and particularly youngsters in the age gap 12 -30

Target customers

GOAL

To provide instant cure to sound stuck syndrome!

Generate and bring together people to engage in the world and make the family bigger.

Become the leader and help people expand their playlist with the songs they love.

Strategy?

Target market

Value proposition

Target market

Customers

Target the people who are fully engaged in music,

musicians etc.

collaborators

Can increase sales, tie up with companies and

records in order to gain visibility

Competitors

Other apps only identifies the songs with lyrics and not just the tune. This is

what makes it stand apart.

Customer value proposition

Customers will have access to all genres of music also depending on the users singing ability the app optimizes to find the best result.

The app can be synchronised to the voice of the customer in order to identify when the tune is sung

Tactics

product promotion

price place

Marketing mix

Product

The product can tie up with musicians and work with them in order to improve its tune based recognition.

Can also give offerings and monthly subscriptions to their trusted customers

promotion

Promotional events in and around college as the target market also includes college students.

Logos on apparels, banners and in various music studios.

Offerings for the customers or free trials.

Price The customer can download the app for free and to avail the premium features the customers will have to pay $1.99 monthly and $19.99 yearly.

Can also give away free subscriptions of the premium version for free during the first month.

Place

The app is available on Google and IOS platform

Implementation

Managing and constantly developing the application i.e. fixing bugs and new designs.

Working with music enthusiast in order to improve the voice recognition.

Presentation byAkhil Satish MukundanRV College of Engineering,Bangalore,India

Presentation byAkhil Satish MukundanRV College of Engineering,Bangalore,India

Disclaimer Created by Akhil Satish Mukundan, RV College of Engineering, Bangalore, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow