Marketing plan for app "Share the Food - Help Needy"

STBISTEP TOWARDS BETTER INDIA

Marketing plan for the

App – “ Share The Food- Help

Needy”

According to UN World Health Organization, Global Database on Child Growth and Malnutrition, 2006 :

Hunger remains the No.1 cause of death in the world. Aids, Cancer etc. follow

1/3rd of the world’s hungry live in India

STBISTEP TOWARDS BETTER INDIAFACTS

According to latest FAO estimates in ‘The State of Food Insecurity in the World, 2015 report :

194.6million people go hungry everyday 15.2% of our population is undernourished More than 3,000 children in India die every

day from poor diet related illness Over 25 lakhs Indians die of hunger every

year.


Company’s goal : To decrease the number of deaths

in INDIA due to hunger by 20 percent at the end of the year 2018 and to eradicate this problem by the end of the year 2030.

EXECUTIVE SUMMARY


Proposed course of action:

To launch an app through which :

People can either donate money equal to one meal (i.e. 25 rupees) by just clicking on the ‘donate one meal’ option.

They can provide food left after different functions or at hotels or at restaurants just by providing their address on the “ drop your address “ link. We will collect the same from the respective locations.


Company overview

A new app will be launched by the collaboration of FEEDING INDIA for reducing hunger, which is responsible for thousands of death each day in India.

STBISTEP TOWARDS BETTER INDIASITUATION

ANALYSIS

Market overview

Competitors : Share the meal – help children, different Donation apps.

To convince people that they are donating to the right place and their money is fully used in providing food to the needy people

Seeing the facts if we don’t help these needy people the number of deaths will be increasing with time.


Target customers :

1. For donation through App

Every citizen of India who want to serve as the helping hand.

Different NGO’s in INDIA.

MNC companies.


2.For providing the food by clicking on the link “ drop your address” we will first target 4 big cities : Delhi, Mumbai, Kolkata and Bangalore.

Mainly the owners of Big hotels and restaurants in these 4 cities.


Owners of different marriage halls in these 4 cities.

Owners of different companies which provide complementary food to their employees in these 4 cities.


To reduce the number of deaths due to hunger in INDIA by at least 20 percent by the end of the year 2018.

To end hunger in INDIA by 2030.

To have at least 5 lakh (5,00,000) donation means at least 5 lakh meals worth rupees 25 each from all over India.

STBISTEP TOWARDS BETTER INDIAGOAL

In case of providing food left after different events we will try to contact owners of at least 100 hotels , 100 marriage halls and 25 companies in each of the 4 cities and will personally let them know about the app and its benefit by the end of the year 2017.


Customers :

The people with the desire to do something for the society, who has the money but do not have time or resources.

STBISTEP TOWARDS BETTER INDIASTRATEGY

Collaborators : Channel members will be NGO’s

working for poor in the field of providing food, all Indian citizens those who don’t have money to donate but want to help society by any other means such as physical help etc.


Communication partners will be radio partners for marketing, collaboration with TV channels and film stars for the endorsements who do social work.


Competitors :

Different apps which are based on donation and “Share The Meal – Help children” app which was launched for helping the hungry people in which people around the world can donate for one meal by just a single tap on the phone.


Value proposition :

This app will be free of cost and their will be no charges for downloading it. It will be available on Google play store and App store so that any mobile user can get easy access to it.


We will partner with those radio partners, celebrities and companies which have the desire to help the society and want to make their contribution in removing hunger from INDIA.


TACTICSAttributes , Benefits and Cost

This app will help in reducing the hunger of the needy people and in turn will help to reduce the number of deaths caused due to the hunger in India.


Social service will be just a click away. People not having time in their hectic schedule but if they possess a zeal to help needy than that can be done without much efforts.

Customers helping people through this app can know where their money is going.

It will be free of cost.


Their will be two links : 1. “Donate one meal” in which any person can donate Rs.25 by just single tapping on the link.2. By clicking on the link “drop your address” and providing the necessary details.


App name will be “Share the Food – Help needy”

Slogan will be – “One step towards a Better India”

Logo – STBI (Step towards better India)

Brand


Symbol –

STEP TOWARDS BETTER INDIA

STBI


We will collaborate with FEEDING INDIA (organization) and will form a team of 10 educated people for each location.

A technical team of 4 members will be formed who will be responsible for all technical requirements of the app.

STBISTEP TOWARDS BETTER INDIAHOW TO

IMPLEMENT?

Those 10 people will collaborate with different NGOs in their city and will be selecting 20 people who will be responsible for taking and delivering the food from the places registered on the app.

Those 20 people will be responsible for forming the list of needy people with the help of NGOs.

One member from each city will be responsible for collaborating with radio stations, film stars and Television channels.


After the approval of this marketing app, FEEDING INDIA will hire the required team of 40 members for different locations ( 10 for each ).

The people hired by FEEDING INDIA will be selecting 20 people for their city within 2 weeks.

These 20 people will make the list of 25,000 needy people in their respective cities within a week.

Schedule STBISTEP TOWARDS BETTER INDIA

At the same time, technical team will be working on the app using the data collected by the other team members within 1 month.

After that the team of 10 members will collaborate with

1. the radio channels and celebrities for promotion2. owners of big companies, hotels and

restaurants for donation within next 2 months.


THANK YOU
