Marketing on a budget - Part Two

Nicky Matthews

making this relevantmediamarketing solutions unwrapped

marketing on a budget

products and services don’t sell themselves

there is no one size fits all

consider ‘time’ and allocate a cost to it

start up, growing, changing, exiting or sale

base on percentage of turnover

spilt between brand development costs and promotion

plan - marketing budget is a component of the marketing action plan

increased confidence leads to growing expectationmediamarketing solutions unwrapped

media

build a remarkable product

marketing solutions unwrapped


what’s in it for me?

media

put your customers at the centre of your plans

•tell stories that matter•market to passionate influencers•shout about how you differ from the competition•inspire others


Planningmarketing on a budget

consider the true worth of each customer


prioritise your most profitable mediamarketing solutions unwrapped


media

build experiences not isolated incidents

•give great experience•give customers a voice•listen•foster customer reputations•create a community


media

ensure each marketing message achieves 4 primary responses:

attention, interest, desire and ACTION

•give great experience•give customers a voice•listen•divide audiences into groups based on differing needs and hone message accordingly

•who are primary, secondary, tertiary customers•consider customers over lifetime value and reward accordingly•create a community



media

think outside the box• ask for referrals • be innovative in everything you do• build a list of reporters, bloggers• consider tasters• create an interesting video• develop a business persona• do case studies • do demonstrations/talks• do something for charity• do something for charity - show you care• give a memorable talk • give exceptionally great customer service • guerrilla advertising• leverage message boards • leverage social networks • network - show your face to the world• offer discounts • optimise website for SEO• produce a unique piece of insight or research• reward existing customers - share the love• run an event and spread the word• run an experiment and publish the results• run regular email campaigns• start a blog • talk in terms of dressing peoples problems• think seasonal - valentines, black friday• write beginner’s guides marketing solutions unwrapped

Golden Nugget be enthusiastic!

mediamarketing solutions unwrapped


+44 (0) 01202 [email protected]

thank you for listening, any questions?

•design and print•social media•marcom strategy•outsourced marketing•websites •event management

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