“Marketing Mechanisms that Make a Difference”

Presented by…

Moderated by…

Jason Mitchell, Dir. Of VIP Services, RMD Group

www.rmdgroupsd.com

• Nightlife and Restaurant Development, Management, and Consulting• San Diego based with 10+ businesses• 500+ employees, large employer• National and local awards and accolades

Who is RMD…

Pablo Aguilar, Dir. Of OperationsRMD Group

Introducing your Panelists...

Erick Diaz, Creative DirectorRMD Group

Wayne Partello, CMOSan Diego Padres

Jamie Sigler, Founding Partner,J Public Relations

Speaker: Pablo Aguilar

It’s an App World, Live in it

There are 1.6 million apps for Android. 1.5 million for Apple.

Question: How can your business utilize apps to drive efficiency, as well as acquire and create loyal customers?

Speaker: Jamie Sigler

Insight Marketing InitiativesDrive Customer Engagement

Insight Marketing can be defined as identifying the aspirations and motivations of your customers and using that data to become a better marketer.

Question: How can you use insight marketing to excite and engage current and new customers through events, PR, and promotions.PR and promotions?

Speaker: Wayne Partello

Mobile Convergence, Everyone Will Have a Mobile Device

As of Q3, 2015 there were 7.3 billion mobile subscriptions worldwide, with 87 million new subscriptions.

Question: With annual growth of 5% globally, this is the future of marketing so how can you become a better mobile marketer?

Speaker: Erick Diaz

Be Creative and Create Interactivity with Motion and Video

Video will account for 70% of total mobile traffic in 2021.

Question: In a digital world where we are bombarded with marketing messages, and the customer attention span is more limited than ever, how can a business use creative motion and video design to drive more customer interaction?

Speaker: Pablo Aguilar

Advocate Marketing is CriticalIn a Social World

An advocate is someone who publicly supports or recommends something. Synonyms include: spokesman or spokeswoman, champion, and promoter.

Question: How can you identify and develop advocate marketers to help market your brand and drive sales?

Speaker: Jamie Sigler

Social Media, Be Sure to Drive Customer Engagement

In 2015 Facebook had over 1.44 billion monthly active users and 1.25 billion were mobile users. It is estimated that SnapChat, in just a couple years of operation, has over 200 million monthly active users. Social media is theorized to become the next internet.

Question: How do you fully utilize social media and best engage customers in today’s social market place?

Speaker: Wayne Partello

User Generated Content, Co-create Content With Your Customers

In 2014 Starbucks launched the White Cup Contest where loyal customers doodled on their morning beverage cup and posted it to social media to submit their entry and become the next limited addition coffee cup. In a just a few days they produced thousands of entries.

Question: How can one create simple and effective user generated content campaigns that drive brand exposure and fortify customer loyalty?

1. Increased brand exposure and awareness2. Deeper reach through your marketing platforms3. Greater customer engagement4. More loyal customer base5. Results driven communication with your customers

Visit us at www.rmdgroupsd.com

In Closing, utilize these trends to accomplish the following results…