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FATIMA JINNNAH WOMEN UNIVERSTY
FINAL PROJECT OF MARKETING MANAGEMENTPRESENTED BY:
WARDHA ANWARSARA RAB NAWAZNAMRAH NASIR
Our mission is to be the world's premier consumer
products company focused on convenient foods and
beverages. We seek to produce financial rewards to
investors as we provide opportunities for growth and
enrichment to our employees, our business partners and
the communities in which we operate. And in everything
we do, we strive for honesty, fairness and integrity.”
MISSION
“To be the world's best beverage company”.
Being the best means providing outstanding
quality, service, cleanliness and value, so that
their every customer is contented and happy
with their products.”
VISION
Health conscious
Electricity crisis
Inflation trends in market
Poor law and order situation
CHALLENGES
Pepsi targeted the youth and every age group.
Pepsi target the every class of Pakistan whether
it’s middle, upper and lower class.
TARGET MARKET
6
Quality Control
5Filling And Packaging
4Carbonating The Beverage
3Mixing The Ingredients
2
Filtering, Sterlizing and Decholorating the water
1
Clarifying The Water
HIERACHY OF PRODUCTION PROCESS
• 2000 present:
"Yeh Dil Maange More!"
• 2000–present:
"Pepsi ye pyaas heh badi"
• 2009–present:
"Yeh hai youngistaan meri jaan
• 2010–2011:
"Badal Do Zamana"
• "2013–present:
"Dil Maange Abhi"
SLOGANS OF PEPSI
• Pepsi cola
• Diet Pepsi
• 7UP
• Diet 7up
• Miranda
• Mountain dew
• Lays
• Kurkre
• Aquafina
• Slice
• Cheetos
VARIOUS PRODUCT OF PEPSI
City Name of franchise
Karachi Pakistan bottlers
Lahore Riaz bottlers
Faisalabad Punjab beverage
Multan Shmim & company
COLLABORATORS OF PEPSI
• Pepsi and coke are close competitor.
• Pepsi cola and nestle juice are distant
competitor for one another.
• Gourmet is weak competitor of pepsi.