MARKETING MADE MORE EFFICIENT
NEVER MISS A MARKETING OPPORTUNITY
IN TODAYS DYNAMIC MULTI-CHANNEL ENVIRONMENT...
MARKETERS NEED THE AGILITY TO RESPOND RAPIDLY TO CHANGING MARKET CONDITIONS
AND CAPITALISE ON EVERY BUSINESS OPPORTUNITY.
AGILE MARKETING DEPARTMENTS THREE TIMES MORE LIKELY TO GROW MARKET SHARE1
The ability to react quickly with tailored campaigns and personalised marketing collateral is critical.
Miss the moment or the message and you lose the advantage.
1 CMO agenda: The Agile Advantage, CMG Partners 2014
If youre struggling with:
InflexibleproductionprocessesExternalcostandmanagementoffast turnarounds ShortprintrunsDocumentpersonalisation. Its time to talk to us.
61% of consumers say they feel better about, and are morelikelytobuyfrom a company that delivers custom content2. 2 CMO and Consumer Attitude study, Custom Content Council 2011
MAKE EVERY INTERACTION COUNT
We offer a variety of intelligent ways for marketers to streamline the production of customer-facing and internal communications.
SIMPLIFYSavetime,effortandresource by using simple desktop publishing tools to create booklets, pricelists, reports, checklists and reference materials. Print high quality professionaldocumentsin-house, without delay or the need to outsource.
PERSONALISECreatecoherent,personalisedcommunications.Up-sell... cross-sell... track your engagement and performance... improve marketing ROI.
CONTROLEnsurebrand,colourandmessagingconsistency.Reduce stock levels with on-demand capabilities. Address versioncontrolandcomplianceissueswithminimaleffortandcost.
THE POWER TO IMPROVE PERFORMANCE
Ourin-housesolutionsallowyoutotakecontrolofwhat,whenandhowyoucommunicate.From reports, newsletters, presentation materials and client reports to personalised customer mailings, promotions and pricelists ...
... we help you simplify processes, manage data and reduce costs.
THE RESULTAn agile, affordable approach to producing marketing materials that enables you to adapt your communications to market drivers and engage your audience with the right message at the right time.
63% of marketing leaders see agility as a high priority3.
3 CMO agenda: The Agile Advantage, CMG Partners 2014
rate themselves as agile3.
40% 3 CMO agenda: The Agile Advantage, CMG Partners 2014
TRUST IN OUR EXPERIENCE ...See what some of our customers say about working with us...
TRADE UNION FINDS INCREASED EFFICIENCY AND FLEXIBILITY IN COMMUNICATING WITH ITS 280,000 MEMBERS
The software we were using before was very limited. Now, with the Canon solution, not only is personalisation a much less time-consuming task, were also able to be a lot more flexible in how we use it.
SIAN MANAZHEAD OF COMMUNICATIONS PUBLIC AND COMMERCIAL SERVICES UNION
CONSTRUCTION CONSULTANCY CUTS THE COST OF PUBLISHING, PRINTING AND FINISHING FOR EXTERNAL AND INTERNAL COMMUNICATIONS
Managing the whole production process in-house, we estimate weve reduced almost 50% of our print-related costs.
NINO DEL PLATOCENTRAL REPROGRAPHIC DEPARTMENT MANAGER ECOSFERA
PHARMACEUTICAL IMPORTER SWITCHES TO ON-DEMAND PRINTING FOR MEDICINE LEAFLETS TO BETTER MANAGE COMPLIANCE ISSUES
Our previous printing model restricted our overall flexibility, which was a significant disadvantage as medicine import and sales is a highly volatile market.
JAN DE KREIJMANAGING DIRECTOR, EURECO-PHARMA BV
HOSPITAL CONSOLIDATES COMMUNICATIONS TO DRAMATICALLY REDUCE THE COST AND TIME TAKEN TO CREATE CUSTOMISED PATIENT APPOINTMENT LETTERS
Somewhere between 80,000 and 108,000 has been saved per year in print costs instead of holding large stocks of standardised folders and documents, we now print only the precise number of customised documents that we need.
BENT KONGERSLEVPROCUREMENT COORDINATOR, SOUTH JUTLAND HOSPITAL
CAR DEALERSHIP GROUP STREAMLINES THE PRODUCTION OF PERSONALISED CUSTOMER COMMUNICATION AND DOCUMENT MANAGEMENT
By streamlining our printing processes and guiding us towards the latest hardware and efficiency-enhancing software tools, Canon has saved us 20,000 a year and sharpened our brand image.
DAVID MORAINVILLEADMINISTRATION AND FINANCE DIRECTOR PEUGEOT AZUR
MANUFACTURER BENEFITS FROM PREMIUM QUALITY PRINT CAPABILITIES FOR CUSTOMER COMMS, AT HALF THE COST
Weve consistently achieved high-quality results, day in, day out. I estimate we have cut our costs by about 50% across the entire process.
CHRISTOPH BRANDNERGRAPHICS AND DESIGN DEPARTMENT HEAD RHI AG
HOW CAN WE HELP YOU?Our solutions have helped marketers in organisations of all sizes across many sectors improve their agility and responsiveness to market demands...
... delivering outstanding results.
Canon Europa N.V. 2014
If there are any areas of particular interest that you would like to discuss further, or to set up a meeting, call us on .
Or ask one of our experts to get in touch about how we can help you across your information and document management processes
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