Marketing

About the PresentersKartik Mehta

SYMMS(MARKETING)

Ashish DixitSYMMS

(MARKETING)

WHAT IS MARKETING ? ? ?

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit

Building your brand, convincing people that your brand (meaning your product/service/company) is the best and protecting the relationships you build with your customers.

So ???Which One is the Best...

???

Is Marketing all about SELLING ?

Your Opinion Please...

Is Marketing all about ADVERTISING ?

Your Opinion Please...

Fundamentals of Marketing Concepts

Fields / Streams Within

Marketing

Marketing

Sales

Production &Distribution

Events Management

PRAdvertising

&Promotion

MR

Brand Management

MMS –Semester II – (6 Core Subjects and 2 Specialisation Electives)

Cost & Management Accounting

Financial Management

Human Resources Management

Operations Research

Legal Aspects of Business & Taxation

Business Research Methods

Specialisation Elective I

Specialisation Elective II

Semester II Marketing Specialisation Electives (Any Two) • Rural Marketing • Event Management • Retail Management • Export Documentation & Procedures

MMS –Semester III – Marketing Specialisation

International Business

Strategic Management

Product & Brand Management

Sales Mgmt & Sales Promotion Consumer & Industrial

Buyer Behaviour Financial Aspects of Marketing

Marketing Elective I

Marketing Elective II

Summer Internship Project

Semester III Marketing Specialisation Electives (Any Two) • Services Marketing • Distribution and SCM • Marketing Research & Analytics• Customer Relationship Management

MMS –Semester IV – Marketing Specialisation

Management Control Systems

Creativity & Innovation Management

Strategic Marketing Management

Integrated Marketing Communications & Digital Marketing

Marketing Elective I

Marketing Elective II

Industry Oriented Dissertation Project

Semester IV Marketing Specialisation Electives (Any Two)• Quantitative Models in Marketing • Business to Business Marketing • Media Planning & Strategy • Emerging Trends in Marketing

Current situation

Today’s marketers need to know how social media, video,

conversions & analytics work

Job descriptions, expectations & responsibilities

differ

(PEST) Environment

change

Skills Required

Interpersonal skills

Good oral and written communication

Numeracy and analytical ability

Creativity and imagination

Influencing and negotiation skills

Teamwork

Organizational ability

IT skills

Drive and ambition (Source – AMA)

Of course, there are some specialist marketing roles that will require specific skills in addition.

* Essential Skills for Marketing Positions as perceived by Employers

Ranking Attributes

1. A willingness to learn

2. Oral communication

3. Independent judgment

4. Teamwork

5. Written communication

6. Skills to implement change

7. Flexibility and adaptability

8. Analytical skills

9. Self-confidence

10. Strong interpersonal skills

11. Problem-solving

12. Skills to plan own work

13. Ability to be creative

14. Awareness of ethical issues

15. Multi-disciplinary perspective

* Essential Manager’s Knowledge Areas as perceived by Employers

Ranking Attributes

1. Marketing communications

2. Market research and analysis

3. Strategic marketing

4. B2B marketing

5. Innovation and new product development

6. Services marketing

7. Retail marketing and management

8. Product and brand management

9. Direct marketing

10. Marketing logistics/distribution

11. Consumer behavior

12. International and export marketing

13. Pricing

14. Personal selling and sales management

15. Societal and ethical issues in marketing

Summer Internship Companies

• Kalpataru Real Estate• Amul• MT Educare• ONGC• SBI• Mahindra SSG• HT Media• HPCL• Cadburry• PepsiCo• Haldiram

• Tech Mahindra• Asian Paints• Markets & Markets • IndiaBulls• MT Educare• R J Capital• Telelabs• Axis Bank• Florista

All about Marketing Placements

Avg. CTC Offered3.15 LA