MARKETING IDEAS FOR STARTUPS 

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Introduction If Marketing a well-known brand is a

difficult task; then for a start-up it is almost impossible. The list of marketing resources is growing every day, and it is up to marketers to make the call on which is the best strategy.

•There is always limitations when it comes to start-ups; such as finance or time. It is not just one channel that is going to give a successful marketing campaign but a combination of few and how they compliment each other.

•It is imperative for start-ups to get their marketing campaign right as their resources are mostly limited and have to make the most of what is available.

Cost-Effective Marketing Tips•Creative Business Cards

Business cards are still one of the old yet effective methods of marketing your brand. The advantage of business cards is that it makes the customer feel special as not everybody has access to it. It is a great opportunity for you to get creative as it will always catch your customer’s attention whenever they see it.

•Go Big With Email Marketing

Email Marketing is still an effective channel of marketing. The challenges before is getting the contact information of your target customers. But now there are services that provide quality targeted email list that you are looking for.  The content of the email campaign is vital for its success.

•Participate on Trade Shows

Trade shows are an excellent opportunity to showcase your products or services. This is a great chance to spread the brand name and also get valuable feedback from potential customers. This will also be a great opportunity to assess where you stand in the market.

•Social Media

The presence in social media is vital in creating a brand name and marketing. The evolution of social media has given companies many channels to market. Being creative is a critical component in this type of marketing. It is important that your content stands out from the rest as that will be the only way it will catch the attention of your target customers.

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