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It’s already on the back of our minds….
Guess What???
“Truth be told.”
Dry fruits are usually not for people with Dry bank accounts..
It’s the ugly truth.
Focus on clients with juicy bank accounts J
So then..
What is it that will make them come to my Dry Fruit store
again and again..
What is it that appeals to such clients? What is it that provokes them to buy more?
We need to connect our message to our target market.
We have to make sure we establish the fact that we stand for:
• Good quality and awesome selecBon of stocks • We posses in-‐depth knowledge of the domain • Know about health and well being • Accredited with the right authoriBes • We have experience staffs • We are great at aIer sales and support • We need them to have Faith and Trust in us
(most important)
But how do we do that?
How do we make our clients feel safe about us and make them trust us?
We need to get aligned to our target audience and comfort them that we are:
• One among them • Care for them • Know well about them • Understand their needs • Here to stay • Validated and have good reviews • Flag bearers of our domain
So what should be done?
What is our message?
Lets open THE IDEA BOX
PosiBon ourselves as the GO GUYS for Dry Fruits. We have authority and display deeper connect than
any other in the trade. We go beyond the store.
We are the Nature’s Basket in the Dry Fruit segment.
Let’s take a stand, build a voice that makes the right noise. Our clients need to know..
Idea Box
“Dry Fruit Drive” Campaign 1
Publicize the Importance of Dry Fruits and how they enhance
overall quality of life.
Idea Box 1:
Pamphlets – News letters – Social Media
Create Campaigns of benefits of the parBcular dry fruit as with age, beauty, sex, vitality, youth and many many more such subjects.
Idea Box 2:
Take this idea on ground/social media
Ask people in gardens, socieBes even people passing at the front of our shops. If they answer correctly
give free bees to them at the store.
Idea Box 3:
Hello Sir, can you give me names of three dry fruits that you think are best to arrest the ageing process? I have a free gift for you!
(Record this for YouTube)
Take this idea on shelf
Create a shelf that’s specific to the ailments and the health issue.
Clearly mark which dry fruit combos is for what?
Idea Box 4:
We will need a nutritionist to consult us. We can also take the name forward. Social Health Care PR website HealthyAlways.com can help.
Scale the idea on take away
Create a box/plate that’s specific to the ailments and the health issue. Clearly mark which dry fruit combos
is for what?
Idea Box 5:
We will need a nutritionist to consult us. We can also take the name forward. Social Health Care PR website HealthyAlways.com can help.
Idea Box 6
“Dry Fruit Test Drive” Campaign 2
How many dry fruits do you know just by taste.. When
you’re blind folded.. Below 12 years, 8 years.. etc.
Certificates of dry fruit champion/championship can also be given. Parents would love to show off how smart their kid is: do it in high end
schools, have it popular.
Idea Box 7
“Dry Fruit Test Drive” Campaign 2
We can have compeBBons in store with kids and their parents.
(Awesome foot fall generator)
Scalable on Radio, social, SMS, e-‐mail, PR, news, events, malls etc.
Idea Box 8
“Dry-Fruit tasting/IQ Championships”
• Even scholarship • Taste brownie with/without walnuts • Upload on Facebook a poem on dry fruit and get a
giI hamper
Idea Box 9
“Bachpan ke Badaam” Campaign 3
A social iniBaBve ensuring all the children have at least 3 almonds a day.
We can give a special rate on monthly subscripBons
Scalable on Radio, social, SMS, e-‐mail, PR, news, events, malls etc.
Idea Box 10
“Dry Fruit Day” Campaign 4
Every one knows Dry Day, now
people should know a Dry Fruit Day. We will be the first to do such campaign
Scalable on radio, social, SMS, e-‐mail, PR, news, events, malls etc.
Idea Box 11
“Social Status Cards” Campaign 5
Give plaBnum type credit cards that
has the name and family name menBoning that he is a frequent user
of dry fruits from our store.
Idea Box 12
“Social Status” Campaign 5
Idea Box 13
Gift Card – Load the Money we send it like subscription
Campaign 6 Ideal for GiIing in person and also as
an HR incenBve to staff.
Idea Box 14
“Eh--Khajoor” Khayaa kya?
Campaign 7 Cheesy idea – for a YouTube viral video like daag acchen hai – we will
have to give it proper jusBce.
Idea Box 15
“Go Nuts” Campaign 8
Cheesy idea – for a YouTube viral video like daag acchen hai – we will
have to give it proper jusBce.
Idea Box 16
“Authentication Certification” Campaign 9
What is my USP ? My USP is not dry fruits. My USP is AUTHENTIC Dry Fruits. When you buy from me -‐ quality, purity, quanBty is assured. CerBficaBons, etc (all your iniBal slides are right to the point)
We live in a world of impuriBes and food adulteraBon. Low quality is skimmed off as high quality to gullible customers. So, -‐ address these points (1) We procure from -‐-‐-‐-‐, -‐-‐-‐-‐-‐, etc which are the gold
standard in pure -‐ from the farm produce. (2) Our packaging and transportaBon is the blah, blah, blah -‐ no human touch, etc (3) Did you know that temperature above xx degress takes away some of the
nutrients ? We ensure these don't go away. (Remember, talking only of nutrients such as iron, potassium, etc.... not of health benefits)
There is so much of distrust out there, especially when we buy food products -‐ so many colours and preservaBves -‐ we are pure, unadulterated and farm fresh (or some parallel)
“Before we Go Nuts” and Get Dry with ideas
Allow us to take a bow and say thank you for being with us.
“How about a dry fruit Dashboard?”
Know the live price of dry fruit
on our website.
One last thing please..
“We also spoke to a Dietitian”
One Last thing plss
Meet Author Dr.Shweta Rastogi
• Author of 2 books • PracBcing Doctor • Young cheerful &EnergeBc
Dr. Shweta Rastogi is presently working as Chief DieBcian at a mulB-‐specialty hospital in Mumbai. She has more than 10 years of work experience in the fields of nutriBon and wellness. She has authored several research papers, won numerous awards and conducted corporate workshops on health, wellness and nutriBon. She also teaches post-‐graduate students of nutriBon and dieteBcs.
Web PR Agency www.HealthyAlways.com
Thank You