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Presentation by:Shubham GuptaShyam Sundar AgarwalSomashekhar MuniyappaSrinivasa Ravikumar JeggubhotlaSubramanya BhatSuseenthar Amarnath S
What to Expect…
Parameters – CAC & CLV
Numbers - CAC & CLV
Solution - Sales Design
CAC - Parameters
Fees Credit $ 50 Credit for 6 Months
Sweepstakes $ 200, 000 budgeted
Advertising Cost Avg. Advertising Cost/Customer
Parameters• Freebies• Fees
Credit Cash
• Sweepstakes
• Avg. Advertising Cost
Existing Customers(EC)• $ 48• $ 50• $ 8• $ 222.22
New Customers(NC)• $ 48• $ 58.5• $ 8• $ 222.2
Acquisition Cost
CAC - Cost
EC = $ 328.56
NC = $ 337.06
CLV – Parameters & Cost
Average
Margin(m)
$131
Acquisition
Cost(AC)
$ 332.50
Churn Rate20 %
Discount
Rate(i)
10 %(Assump
tion)
Retention
Rate(RR)
80%
CLV = m*((1+i)/(1+i-RR))-AC = $146.35
Solution – New Design
Business Vision – Identify your Customers
Marketing Strategy
Advertise
Get Customer
Retain
Identify Customers
Eligible Adults & Students
Adults & Students
Income Group
Profession
ND, SD & MN
20 Yrs – 55 Yrs & UG, Grads, and PG Students
20K +
Local & Foreign Nationals
Marketing Strategy
Fees Waivers for Online Customer Signups – Txn. Based
Migrators from Other Banks by Lowering Int. Rates
Complete Fees Waivers for New Offline Customers for 1 Yr
Advertise
Get Customers
Freebees
Sweepstakes
Educate / Workshops
Year Mark Budget for Task Teams
Handle Objections & Follow up(By
calls, Demo & in Person)
Signup
Retain
Surveys •Scheduled Surveys – Segment Based
Follow up •Resolution for the Concerns / Issues(Offline & Online)
Courtesy •Courtesy Calls
Q & A
Thank You . . .