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Marketing for
startups
Full of
imagination
Empty
Pockets
DESIGN CONTENT STRONG
BRAND
Guerrilla
Marketing
Social
Media
•Is not about
the money
• Time, effort,
creativity
Guerrilla Marketing
Clear Objetives
Define your
target
Develop
Strategy
Measure the
impact
Process
Dialogue
SEO
Customer Service
Make Content
Affordable
Social Media why
Not having the expected
results
We were not communicating properly
We lost our focus on our
real customers
Our approach
Professional blogs
Events
Take advantage of your network
Lean Marketing
small batches
Is about being
agile
Sprint Two
weeks maximum
Lean Marketing
Full of Ideas
Tones of different
strategies: Offline,Online
Prepare to change gears
quickly
Different strategies at the
same time
Lean Marketing
If you pivot,
your
marketing
strategy
should pivot
aswell
Our pivot?
Our change in marketing:
Sit down:
100 days
plan
100 days
plan
Analysis
Opportunity
identification
TEAM
Design Implement tracking
Adjustment Final
report
100 days
plan
