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TraditionalMarketingVs.InboundMarketing
ContentMarketing LeadNurturing
MarketingAutomation PR
SocialMedia IntegratedCampaigns
TraditionalPUSHMarketing Inbound PULLMarketing
LowCustomerEngagement,HighCosts,Difficult toMeasure
HigherCustomerEngagement,LowerCosts,EasytoMeasure
www.ideaswalla.com [email protected]
WhyisMarketingaGoodFitforStartups?
“Asastartupit’stemptingtosay,I’mjustgoingtobuildagreatproduct,whyshouldIwastemytime andresources onmarketing?”
But......
www.ideaswalla.com [email protected]
WhyisMarketingaGoodFitforStartups?
1. Ideasneedmomentum– Marketingtodayismuchmorecomplicatedthanevenfiveyearsagoandstartupsneedastrategytospreadtheirstory
2. MarketingoffersthebestROI– Everydollarinvestedinmarketinghasatriplereturn:a)marketvalidation/criticalearlyfeedbackb)actualcustomers&distributionpathsc)pipeline forpotentialpartners/employees
3. Startupsneedcustomersfast–Withoutmarketing,startupscan’tacquireclientsataratefastenoughtogrowintoamaturecompany
4. Smallbudgetsdon’tequallackofoptions– Investwisely inmarketingactivitiestosuityourbudget
5. Thetimetobuildanaudienceisnow– Alwaysbemarketing.Establishing astrongbrandisthebestinvestmentastartupcanmake.
30%ofstartupsfail becausetheirmanagementwasnotexperiencedenoughtohandle finances,marketingandhiring (Source:EntrepreneurialInsights)
www.ideaswalla.com [email protected]
ConsidertheFollowing• Businessesthatusemarketingautomationtonurtureprospectsexperiencea
451% increase in qualifiedleads(SalesforceMarketingAutomationStats)
• Adopting aninbound marketingstrategydoubles theavg.websiteconversionratefrom6%to12%(sproutcontent.com)
• Companieswhohaveprioritized blogging are13xmorelikely toenjoypositiveROI(HubSpot StateofInbound, 2015)
• Brandsthatcreate15blogpostspermonthaverage1,200 newleadspermonth(StateOfInbound2015)
• 70% ofcustomersprefergettingtoknowacompanyviaarticlesratherthanads(sproutcontent.com)
• Contentmarketinggenerates3x asmanyleads astraditionaloutboundmarketing, but costs 62% less(DemandMetric)
• 27,000,000 piecesofcontentareshareddaily(AOL&NielsenStudy)
www.ideaswalla.com [email protected]
FintechStartupStages– NeedforMarketing
SeedFunding
AngelInvestors
SeriesA
SeriesB
D-I-Yapproachtomarketingbasedonskillsets offounders
Skills&expertiseofexperiencedmarketingprofessionals requiredtogo-to-marketatscale.
Ideaswalla isagoodfitforfintechstartupsatthisstagewhohaveacquired somefunding andclients.
VCfundinginfintechinvestmentgloballygrewtoover$13.8billion in2015.India’sfintechinvestmentgrewfrom$247million in2014toover$1.5billion in2015. (KPMG)
www.ideaswalla.com [email protected]
IdeaswallaB2BMarketingagencywithprovenresultsinfinancialservices
www.ideaswalla.com [email protected]
IdeaswallaServices
MarketingStrategyCreatingtherightstrategyto
definebuyerpersonas,customerdecisionjourneys &puttingintoplacemarketingprocessestoachievegoals
Content CreationBuildingwhitepapers,case
studies,blogs,factsheetsetc.todriveleadgeneration,customerengagement,thoughtleadership
LeadGenerationGeneratingqualifiedleads
throughintegratedcampaignsthatuseeveryelementofyour
marketingmix
WebsiteDesignWedesign,optimizeandrefreshyourwebsitecontenttoincrease
leadconversion
IntegratedCampaignsRunningintegratedmarketingcampaignsthatpulltogethercontent,digital,social&PRto
generateleads
PRCreation&distributionofpress
releases.Outreachtojournalists&media.Thought-leadership&editorial
articles,interviewsexpertisewww.ideaswalla.com [email protected]
Ideaswalla- HowWe’reDifferent
• ExperienceinFinancialServices– AssetManagement/Fintech/Bank/Insurance
• StartupsExperience– MarketingStrategy,ContentCreation,EmailMarketing,MarketingAutomation,Communications etc.
• ProvenResults– Delivered20xqualified leadsthroughmarketingcampaigns,managedNASDAQbell-ringing event,gotprime-timeexclusivecoverageofNASDAQTimesSquaretower&securednational&internationalPRcoverage
• Bringbest-in-classmarketingprocessesfrommyexperienceworking inUSA,Europe,andAsia-Pacificregions
• Flexibleengagementmodels tochoose from
www.ideaswalla.com [email protected]
