Marketing dinosaur

Don’t be a marketing dinosaur!

Are you really an up-to-date thinker, adapting to new trends and steering your company’s marketing into a successful future?

...Are you sure?

When you are out of touch, you are the last to know! Don’t IGNORE how technology impacts on decision-making and behaviour of your customers If you think you’re up to date with social media; you’ve got a digital department, you have a content strategy, ask yourself this...

...Am I just keeping up with the pack or am I differentiating my brand?


We’re not talking sci-fi here...

...Most of the things that are happening with technology now were already predicted and showing back in 1990.


In 1992, I gave a presentation describing how the internet would...

‘Wrap itself around the user, conforming to their individual needs’

‘Internet based businesses would constantly learn about the user and adapt their deliver’

'Companies would be able to deliver to individuals, not to masses and they would have to do this well if they wanted to stay ahead’.


So was I wrong about the internet enabling companies to deliver to individual needs?

In part 'Yes' and in part 'No'...

For as we know, it’s still sometimes difficult to get good customer service when things go wrong


Once a sale has been made and the service delivered, we still don't see much in the way of individualised service, but...

Before the sale or delivery, changes are really happening fast.

New services are developing:-services to improve shopping online-design of products specific to you,

and services to control the way the technology in your world works are not far behind


…if you look at sales and customer acquisition, it's a different story

Most importantly, the delivery of information (in the form of entertainment and things you need or want to know) is changing rapidly and the rate of this change is going to increase


Joe Kraus (founder of Excite, an early internet search engine) said:

"The 20th Century was about dozens of markets of millions of consumers. The 21st Century is about millions of markets of dozens of consumers." (Thanks to Peter Day, BBC)

Do you understand the needs of your micro-markets?


Is your marketing designed for the 21st Century? ...

Do you use marketing technology research insight to deliver to individuals? ...

If not, you’re going to have to do something about it fast, aren’t you?

Are a 'Marketing Dinosaur'...?
