Introducing New Marketing Concentrations

Practical Marketing Solutions

Three New Concentrations• Leverage technology tools for marketing purposes• Social media, search engines, etc.Digital Marketing

• Turn numbers into marketing insight and strategy• Prepare for grad school

Marketing Analytics & Research

• Help businesses to sell to other businesses• Learn persuasive skillsProfessional Sales

How Does it Work?OLD STRUCTURE

4 + 4 Required Electives

NEW STRUCTURE

4 + 3 + 1 Major Track Track Required Required Elective

All students still need to take one 3CH 200-400 level free elective and 6CH any free electives to make a total of 33CH.

All Marketing Majors Take…MKTG402 Consumer BehaviorMKTG407 Marketing ResearchMKTG411 Multinational MarketingMKTG490 Marketing Policy and Strategy (Capstone)

Digital MarketingTRACK REQUIREDMKTG450 Marketing on the InternetMKTG455 Social Media MarketingMKTG460 Web Analytics

TRACK ELECTIVESMKTG406 Public Relations

MKTG412 Retail Marketing

IT 325 Web Site and Web Page Design

MKTG496 Practical Marketing Solutions

MKTG367/368/369 Co-op/Internship/Practicum

Marketing Analytics and Research

TRACK REQUIREDMKTG460 Web AnalyticsMKTG475 Marketing AnalyticsBNAL406 Spreadsheet Modeling and Analysis for Business Decisions

TRACK ELECTIVESIT450 Database Concepts

MKTG496 Practical Marketing Solutions

BNAL415 Advanced Business Analytics/Big Data Applications

MKTG367/368/369 Co-op/Internship/Practicum

Professional SalesTRACK REQUIREDMKTG404 Sales ManagementMKTG405 Art of Influence and PersuasionMKTG416 Professional Selling

TRACK ELECTIVESMKTG428 Marketing of Services

MKTG475 Marketing Analytics

MKTG412 Retail Marketing

MKTG496 Practical Marketing Solutions

MKTG367/368/369 Co-op/Internship/Practicum

General TipsStarting Fall 2016DegreeWorks likely available late summerEveryone: Take MKTG311 earlyMarketing Analytics: Take BNAL206 and BNAL306 early

Making Connections for Future Marketersbit.ly/MKTGcareers

To Reach Out… Yuping Liu-Thompkins YXXLiu@odu.edu (757) 683-6551 Twitter: @PingTweets LinkedIn: https://www.linkedin.com/in/yupingonline Website: http://www.yupingliu.com Strome Marketers Career Blog: http://bit.ly/MKTGcareers