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krishna-gupta
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PRESENTATION on
CONTENTS
Concept of marketing communication. Key elements of Communication.
MARKETING
Marketing is the organizational process and sets of activities that creates and deliver value to customers and manage customers relationship in such a way
that facilitates both the organization and its stakeholders.
COMMUNICATION
A process by which information , ideas, experience, knowledge and feelings are exchanged between individuals
through a common system of symbols, signs, or behavior.
MARKETING COMMUNICATIONS
PRODUCT
INFORMATION
TARGET AUDIENCE
Marketing communications are the means by which firms attempt to
inform, persuade, and remind consumers, directly or indirectly,
about the products and brands they sell.
Elements in the Communications
1) SENDER
The party sending the message to another party
Major parties in communication
2) MESSAGE
The set of contentsthe sender sends
Major communication tool
3) ENCODING
Putting through into symbolic form
One of communication function
4) CHANNEL
Communication channels message is sent through
Major communication tool
5) DECODING
The process by which receivers assign meaning to the sender’s
transmitted symbols
One of communication function
The party receiving the message (audience)
6) RECEIVER
Major parties In communication
7) NOISE (Un)planned static or
disturbance during process of communication
8) FEEDBACK
Part of response transmitted back to the sender
One of communication function
ANY QUESTIONS