Using Campaign Bundles: a Blueprint

Report!

SmartBite: Inspire with data – this is a mini-infographic based on any report.

Checklist: Challenge to action – this is a list of steps and enablers relevant to your market.

Knowledge Brief: Focus your buyer – these briefs are short-form, topical discussions, typically of capabilities or enablers.

Campaign Bundles Can Include

Top-of-Mind Campaign Use snackable, relevant content to engage TOFU leads and they won’t forget you.

Goal: TOFU Lead Gen and Engagement Who: Site & Social Traffic, Purchased, Ads, etc. How: A topic so timely and relevant, they have to click every time.

Blog & Email

Social & Email

on Landing page

Webinar Email

Close w/

product intro!

Sales Inbound or unsubscribe?

Top-of-Mind Campaign Example

Blog & Email

Reengagement Campaign

Focus on content that adds value to rekindle interest. This shouldn’t be a pitch.

Goal: Jump starting some old leads Who: Ghosts from campaigns past How: You know their favorite topic. Ramp up the time investment as you roll content out. You’ll get ‘em.

Reengagement Campaign Example

Nurture email

Blog & Email

Ungated Post-download Email

Connect pain with product

Sales Inbound or unsubscribe?

Nurture email

Trade Show Campaign Start a conversation that delivers value & promises more at the event.

Goal: Drive potential buyers to your booth Who: Attendees you can help! How: Don’t ask too much, stay top-of-mind, & have a great offer to reel them in.

Trade Show Campaign Example

Blog & Email

Mailer

Email w/ booth offer

Analyst Presentation

Intro Email Offer to leads

Learn more about Campaign Bundles from your Aberdeen Group representative.