Marketing

Presentation

Overview

• BlackBerry is a line of Smartphone, tablets, and services.

• Release date: January 19, 1999; 18 years ago

• BlackBerry was considered one of the most prominent

Smartphone vendors in the world.

• Blackberry company is one of global leaders in mobile

communication.

Mission• Mission of Blackberry is providing solutions for the

market of mobile communications, and include the

software which permit the BlackBerry's Smartphones

providing mobile access to email, apps, media files and

the Internet.

Strategic goals

• Goals:

• To extend product line

• To focus on iconic design, world-class security, software development and enterprise-mobility management

• To stabilize the revenue stream

• To make the company’s BlackBerry Messenger instant messaging application as a tool for enterprise users.

• To consider Blackberry as a ‘Smartphone’ of choice forthe youth and young professionals.

Market needs

• Phone with a big screen.

• High-speed Internet.

• Increasing the battery life.

• camera with a good quality.

• speed RAM.

• good battery.

Marketing objectives

• Increase market share.

• Diversify تنوع the product line.

• Using new technologies and services for existing devices and improve them for current target markets.

• Market penetration.

• To implement the system this allows downloading and using apps from App Store and Google Play.

• To provide the stable work of the Blackberry’s software and hardware.

• Creative technology.

SWOT analysis

• Expanding line of products.

• Growing in international market.

• Growth in tablet market.

• Cooperation with other famous companies.

Strengths

• Increased competition in smartphone segment.

• Rapid technological change.

• Appearance of new players.Weakness

• Poor variety of apps.

• Too much narrow target segment.

• Lack of innovation towards to its smart phones.

• Dependence on government and corporate contracts.

Opportunities

• Marketing mix

• STP analysis

• Market SegmentationThreats

BlackBerry 4P’s

Product• BlackBerry offers a range of products under the following broad categories:

• BlackBerry Messenger• BlackBerry Playbook• BlackBerry 10• BlackBerry Enterprise Server• BlackBerry Internet Service• QNX

Place stores are available in North America, Mexico, Thailand, Indonesia, and the

United Arab Emirates. In 2007, a Blackberry store opened in Michigan

USA. There are blackberry stores operated at airports in several parts of

United States like Atlanta, Boston, Nework, Houston to name a few though

most of them will be closing soon. In 2015, the company opened its first

pop-up store in Germany.

Price

BlackBerry Bold 9900 $399.00

BlackBerry Classic $449.00

BlackBerry P'9983 $1,950.00

BlackBerry Passport $599.00

BlackBerry Q5 $150.00

BlackBerry Z30 $250.00

Promotion

Blackberry is making the best attempt possible to recapture lost ground.

Focusing on its Smartphone segment to gain much of its lost glory.

Smartphones like BlackBerry 10 are perfect for business communication with

unique features

BlackBerry Smart Phone supports the features, such as

push e-mail, mobile phone, instant messaging features.

Innovative technologies:

Develop and apply 4K technology

Extended battery life

Development and using wireless charging

Cloud multitask – ability of instant using on several devices by several programs

Supporting Internet range 4G+

Evaluation and control:

ROI (return on investment).

Customer response.

Expansion.

Presented By :1. Omar Hussein Mohamed

2. Amr Yusuf Badawy

3. Kamal Mohamed Elmallah

4. Kareem Sheriff Ali

5. Omar Elrewany

6. Abdulla Hassan

The End