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MARKETING AUTOMATION

Marketing Automation - Taking your business to the next level

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Page 1: Marketing Automation - Taking your business to the next level

MARKETINGAUTOMATION

Page 2: Marketing Automation - Taking your business to the next level

What is

MARKETINGAUTOMATION

Page 3: Marketing Automation - Taking your business to the next level

D

WHY

MARKETINGAUTOMATION

Page 4: Marketing Automation - Taking your business to the next level

Saves Time

Improves Efficiency

Multi Channel

Management

Data Collection

Consistency

Personalization

Scaling

Page 5: Marketing Automation - Taking your business to the next level

TOOLSANDSERVICES

Page 6: Marketing Automation - Taking your business to the next level

crm• Market segmentation based

on lead personas, stage, tags

• Finding & sharing critical

information quickly

• Tracking customer responses

• Assigning tasks to employees

Page 7: Marketing Automation - Taking your business to the next level

SUGAR crm Salesforce

Zoho crm Odoo

$$$$$ $$$$$Price:

OS: Apple, Windows, Linux

Platform: Offline, Cloud

OS: Apple, Windows, Linux

Platform: Cloud

Price:

$$$$$Price:

OS: Apple, Windows, Linux

Platform: Cloud

$$$$$Price:

OS: Apple, Windows, Linux

Platform: CloudHigh PriceLow Price

More Features

Less Features

Page 8: Marketing Automation - Taking your business to the next level

Email marketing

Targeting people directly via emails

• Increases brand awareness

• Campaigns are easily shareable

• Cost effective

• Highest ROI

Page 9: Marketing Automation - Taking your business to the next level

High Price

More Features

Less Features

mailchimp Constant contact

campaignersendy

$$$$$Price:

Platform: iOS Android Web

Free Plan: Yes

Suitable for: S M L

$$$$$Price:

Platform: iOS Android Web

Free Plan: No

Suitable for: S M L

$$$$$Price:

Platform: iOS Android Web

Free Plan: No (Free trial)

Suitable for: S M L

$$$$$Price:

Platform: iOS Android Web

Free Plan: No (Free trial)

Suitable for: S M L

Low Price

Page 10: Marketing Automation - Taking your business to the next level

Automated workflow s/w

• Set drip email campaigns

based on user behavior

• Engage with visitors using

impelling popups

• Interact with visitors using

LiveChats

Page 11: Marketing Automation - Taking your business to the next level

High Price

More Features

Less Features

leadsquared hubspot

hatchbuckSalesforce sales

cloud

$$$$$Price:

Platform: iOS Android Web

Free Plan: No (Free trial)

Suitable for: S M L

$$$$$Price:

Platform: iOS Android Web

Free Plan: No (Free trial)

Suitable for: S M L

$$$$$Price:

Platform: iOS Android Web

Free Plan: No (Free trial)

Suitable for: S M L

$$$$$Price:

Platform: iOS Android Web

Free Plan: No

Suitable for: S M L

an

d s

om

ec

rm

s

Low Price

Page 12: Marketing Automation - Taking your business to the next level

• Content is King

• Choosing the right content

• Monitoring the web for trends

Content strategy automation

• Google Trends

• Webmaster

• Buzzsumo

• Coschedule headline analyzer

• Portent headline generator

Page 13: Marketing Automation - Taking your business to the next level

• Work Smarter

• Focus on core service/product

• Perfect timing

• Analyze multiple channels

• Nail your strategy with Social

post analysis

SOCIAL MEDIA AUTOMATION &

ANALYTICS

Page 14: Marketing Automation - Taking your business to the next level

High Price

More Features

Less Features

hootsuite Buffer

zapier Sprout social

$$$$$Price:

Platform: iOS Android Web

Free Plan: Yes

Suitable for: S M L

$$$$$Price:

Platform: iOS Android Web

Free Plan: No (Free trial)

Suitable for: S M L

$$$$$Price:

Platform: iOS Android Web

Free Plan: Yes

Suitable for: S M L

$$$$$Price:

Platform: iOS Android Web

Free Plan: Yes

Suitable for: S M L

Rivaliq QuintlySocial Media Analytics

Low Price

Page 15: Marketing Automation - Taking your business to the next level

• Monitor the web for

interesting new content

• Get alerts for specific

keywords/content

• Respond to critics or simply

engage in conversations

ALERTS

Page 16: Marketing Automation - Taking your business to the next level

Google alerts

mention

Owler

iamwireoptions

Few

To Consider

Page 17: Marketing Automation - Taking your business to the next level

• Track KPIs, metrics & other

key data points

• Visualize data, get insights &

improve performance

• Get real time analytics

BIZ Dashboard

Page 18: Marketing Automation - Taking your business to the next level

High Price

More Features

Less Features

cyfe

geckoboard

Zoho

reportsbime

$$$$$Price:

Platform: iOS Android Web

Free Plan: Yes

Suitable for: S M L $$$$$Price:

Platform: iOS Android Web

Free Plan: No (Free trial)

Suitable for: S M L

$$$$$Price:

Platform: iOS Android Web

Free Plan: No (Free trial)

Suitable for: S M L

$$$$$Price:

Platform: iOS Android Web

Free Plan: Yes

Suitable for: S M L

Low Price

Page 19: Marketing Automation - Taking your business to the next level

• Determine the strengths and

weaknesses of current and

potential competitors

• Strategies that will provide

you with a distinct advantage

COMPETITOR ANALYSIS

Page 20: Marketing Automation - Taking your business to the next level

High Price

More Features

Less Features

SPYFUSEMRUSH

SIMILARWEB ALEXA

$$$$$Price:

Platform: iOS Android Web

Free Plan: Yes

Suitable for: S M L

$$$$$Price:

Platform: iOS Android Web

Free Plan: No (Free trial)

Suitable for: S M L

$$$$$Price:

Platform: iOS Android Web

Free Plan: No

Suitable for: S M L

$$$$$Price:

Platform: iOS Android Web

Free Plan: Yes

Suitable for: S M L

Low Price

Page 21: Marketing Automation - Taking your business to the next level

• Build list of journalists &

influencers easily

• Publish & distribute Press

releases

• Craft relevant responses

• Track & analyze all campaigns

PR AUTOMATION

Page 22: Marketing Automation - Taking your business to the next level

High Price

More Features

Less Featuresprezly

cision

goprit

meltwater

$$$$$Price:

Platform: iOS Android Web

Free Plan: No

Suitable for: S M L

$$$$$Price:

Platform: iOS Android Web

Free Plan: No (Free trial)

Suitable for: S M L

$$$$$Price:

Platform: iOS Android Web

Free Plan: No

Suitable for: S M L

$$$$$Price:

Platform: iOS Android Web

Free Plan: No (Free trial)

Suitable for: S M L

Low Price

Page 23: Marketing Automation - Taking your business to the next level

• Segmentation of prospects

• Analyze leads & collect

relevant profiles

• Automatically gather emails

Prospecting & Lead generation

Page 24: Marketing Automation - Taking your business to the next level

optionsFew

To Consider

LinkedIn sales

navigator

Salestools.io

insideview

Page 25: Marketing Automation - Taking your business to the next level

• Measure and track your

results across time

• Understand your visitors,

leads, prospects

• Devise action plans to

improve the results

ANALYTICS

Page 26: Marketing Automation - Taking your business to the next level

GOoGLE ANALYTICS

GOOGLE TRENDS

CLICKY

optionsFew

To Consider

Page 27: Marketing Automation - Taking your business to the next level

Stay ahead ofCOMPETITORS

SAVE

TIME

REACH NEW

HEIGHTS

and IMPROVE

EFFICIENCY

SCALE

Page 28: Marketing Automation - Taking your business to the next level

Have any

QUESTIONS ?

Page 29: Marketing Automation - Taking your business to the next level

Next level

You are now readyTo take your business

To the

Thank youwww.promptcloud.com