Upload
promptcloud
View
700
Download
1
Embed Size (px)
Citation preview
MARKETINGAUTOMATION
What is
MARKETINGAUTOMATION
D
WHY
MARKETINGAUTOMATION
Saves Time
Improves Efficiency
Multi Channel
Management
Data Collection
Consistency
Personalization
Scaling
TOOLSANDSERVICES
crm• Market segmentation based
on lead personas, stage, tags
• Finding & sharing critical
information quickly
• Tracking customer responses
• Assigning tasks to employees
SUGAR crm Salesforce
Zoho crm Odoo
$$$$$ $$$$$Price:
OS: Apple, Windows, Linux
Platform: Offline, Cloud
OS: Apple, Windows, Linux
Platform: Cloud
Price:
$$$$$Price:
OS: Apple, Windows, Linux
Platform: Cloud
$$$$$Price:
OS: Apple, Windows, Linux
Platform: CloudHigh PriceLow Price
More Features
Less Features
Email marketing
Targeting people directly via emails
• Increases brand awareness
• Campaigns are easily shareable
• Cost effective
• Highest ROI
High Price
More Features
Less Features
mailchimp Constant contact
campaignersendy
$$$$$Price:
Platform: iOS Android Web
Free Plan: Yes
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: No
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: No (Free trial)
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: No (Free trial)
Suitable for: S M L
Low Price
Automated workflow s/w
• Set drip email campaigns
based on user behavior
• Engage with visitors using
impelling popups
• Interact with visitors using
LiveChats
High Price
More Features
Less Features
leadsquared hubspot
hatchbuckSalesforce sales
cloud
$$$$$Price:
Platform: iOS Android Web
Free Plan: No (Free trial)
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: No (Free trial)
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: No (Free trial)
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: No
Suitable for: S M L
an
d s
om
ec
rm
s
Low Price
• Content is King
• Choosing the right content
• Monitoring the web for trends
Content strategy automation
• Google Trends
• Webmaster
• Buzzsumo
• Coschedule headline analyzer
• Portent headline generator
• Work Smarter
• Focus on core service/product
• Perfect timing
• Analyze multiple channels
• Nail your strategy with Social
post analysis
SOCIAL MEDIA AUTOMATION &
ANALYTICS
High Price
More Features
Less Features
hootsuite Buffer
zapier Sprout social
$$$$$Price:
Platform: iOS Android Web
Free Plan: Yes
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: No (Free trial)
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: Yes
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: Yes
Suitable for: S M L
Rivaliq QuintlySocial Media Analytics
Low Price
• Monitor the web for
interesting new content
• Get alerts for specific
keywords/content
• Respond to critics or simply
engage in conversations
ALERTS
Google alerts
mention
Owler
iamwireoptions
Few
To Consider
• Track KPIs, metrics & other
key data points
• Visualize data, get insights &
improve performance
• Get real time analytics
BIZ Dashboard
High Price
More Features
Less Features
cyfe
geckoboard
Zoho
reportsbime
$$$$$Price:
Platform: iOS Android Web
Free Plan: Yes
Suitable for: S M L $$$$$Price:
Platform: iOS Android Web
Free Plan: No (Free trial)
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: No (Free trial)
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: Yes
Suitable for: S M L
Low Price
• Determine the strengths and
weaknesses of current and
potential competitors
• Strategies that will provide
you with a distinct advantage
COMPETITOR ANALYSIS
High Price
More Features
Less Features
SPYFUSEMRUSH
SIMILARWEB ALEXA
$$$$$Price:
Platform: iOS Android Web
Free Plan: Yes
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: No (Free trial)
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: No
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: Yes
Suitable for: S M L
Low Price
• Build list of journalists &
influencers easily
• Publish & distribute Press
releases
• Craft relevant responses
• Track & analyze all campaigns
PR AUTOMATION
High Price
More Features
Less Featuresprezly
cision
goprit
meltwater
$$$$$Price:
Platform: iOS Android Web
Free Plan: No
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: No (Free trial)
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: No
Suitable for: S M L
$$$$$Price:
Platform: iOS Android Web
Free Plan: No (Free trial)
Suitable for: S M L
Low Price
• Segmentation of prospects
• Analyze leads & collect
relevant profiles
• Automatically gather emails
Prospecting & Lead generation
optionsFew
To Consider
LinkedIn sales
navigator
Salestools.io
insideview
• Measure and track your
results across time
• Understand your visitors,
leads, prospects
• Devise action plans to
improve the results
ANALYTICS
GOoGLE ANALYTICS
GOOGLE TRENDS
CLICKY
optionsFew
To Consider
Stay ahead ofCOMPETITORS
SAVE
TIME
REACH NEW
HEIGHTS
and IMPROVE
EFFICIENCY
SCALE
Have any
QUESTIONS ?
Next level
You are now readyTo take your business
To the
Thank youwww.promptcloud.com