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Marketing Automation
Tips/Tools/Trends
Marketing Automation:What is it?-
Email Social Media
Websites
Software Platforms and Technologies Designed For Marketing Departments and Organizations to More
Effectively Market on Multiple Channels Online:
Compiled by author from source: quicksprout.com
Marketing Automation:What Does it Do?-
Drives Prospect Interaction
Measures And Analyzes Responses
Delivers Leads To Your Team
Compiled by author from source: atginfo.com
Marketing Automation:Sales/Marketing-
Allow companies to streamline, automate and measure marketing tasks and workflows
Increases operational efficiency and grows revenue
Provides an intelligent understanding of a potential or existing customer through their
lifecycle
Compiled by author from source: atginfo.com
Marketing Automation:Process-
Build Targeted Lists
Measure Email/Website Behavior
Move Warm Leads To Nurture Cycle
Route Qualified Leads To CRM
Analyze Sales/Marketing Performance
Compiled by author from source: entrepreneur.com Image source: Google Images
Marketing Automation:Vendor Revenue-
2009 2010 2011 2012 2013 2014 20150
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
1,200,000,000
1,400,000,000
1,600,000,000
1,800,000,000
100,000,000225,000,000
325,000,000
500,000,000
750,000,000
1,200,000,000
1,650,000,000
2009 2010 2011 2012 2013 2014 2015
Compiled by author from source: marketingprofs.com
Marketing Automation:Trends Toward Adoption
2016-
Not Using
Basic Usage
Moderate Usage (Only Using Core Functions)
Intermediate Usage (Need to Build Compatability)
Good Usage (Use Most Features)
High Usage
0% 5% 10% 15% 20% 25% 30%
Adoption of Marketing Automation
Compiled by author from source: smartinsights.com
Marketing Automation: Trends Toward Knowledge-
Basic Knowledge (know concepts/managed simple campaigns)
Intermediate Knowledge (Experience with techniques, email sequences, lead scoring and web personalization)
Advanced/Expert Knowledge (Has extensive experience managing, or setting up full customer lifecycle automation)
0% 10% 20% 30% 40% 50% 60%
49%
37%
14%
Personal Knowledge of Marketing Automation
Compiled by author from source: smartinsights.com
Automation Tools:Popular-
HubSpot
Hootsuite Pardot Market
o
Compiled by author from source: cio.com Image Source: Google Images
HubSpot: Pros/Cons
Great all-in-one platform Better understanding of
audience behaviors Boosts website traffic Intuitive interface Solid reporting
Cons
Contradictory approach toward content
Poor access to data Sales and CRM capabilities
aren't fully realized Not as many features as
competitors
Pros
Compiled by author from source: cio.com Image Source: Google Images
Hootsuite:Pros/Cons-
Pros
Streamlines social media management
Saves time
Cons
In need of better Instagram integration
Hidden costs for expensive analytics reports and custom URL’s
Compiled by author from source: cio.com Image Source: Google Images
Contact Us for the Full Presentation:
Mediacontact USA Inc.13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112E: [email protected]
www.mediacontactusa.com
Sources Cited:
"10 Best CRM Software February 2016." 10 Best CRM Software. Web. 08 Feb. 2016. http://www.10bestcrm.com/software/
" Advanced Technology Group. Web. 08 Feb. 2016. http://atginfo.com/monetization-ecosystem/marketing-automation/
"Latest B2B Marketing Automation Trends - Smart Insights." Smart Insights. 2015. Web. 29 Feb. 2016. http://www.smartinsights.com/lead-generation/marketing-automation/latest-b2b-marketing-automation-trends/
"Marketing Automation Explained (Infographic)." Entrepreneur. 2013. Web. 29 Feb. 2016. http://www.entrepreneur.com/article/227923
Patel, Puri The Definitive Guide to Marketing Automation https://www.quicksprout.com/the-definitive-guide-to-marketing-automation-chapter-1/
The Rise of Marketing Automation: Infographic 19, May 2015. http://www.marketingprofs.com/chirp/2015/27696/the-rise-of-marketing-automation-infographic
"Top 4 Marketing Automation Tools and Why You'll Love (and Hate) Them." CIO. Web. 08 Feb. 2016. http://www.cio.com/article/2993315/cmo-role/top-4-marketing-automation-tools-and-why-youll-love-and-hate-them.html
