BANDM A R K E T I N G A M U S I C

T O M S A R I G

ESTABLISH GOALS

THE VERY FIRST THING TO DO IS DECIDE WHAT YOUROBJECTIVE IS FOR THE CAMPAIGN. START WITH A LARGER,GENERAL IDEA TO HELP YOU DETERMINE WHERE THE TEAMSHOULD PLACE ITS ENERGY, THEN GET MORE DETAILED.01

KNOW YOUR AUDIENCE

IN ORDER FOR YOUR GOALS TO BE ACHIEVED, YOU NEED TOKNOW AND CLEARLY DEFINE WHO YOU ARE TRYING TOREACH. IT’S IMPORTANT THAT YOU’RE DIRECTING ANDTARGETING CONTENT IN A WAY THAT MAXIMIZES YOUREFFORTS.

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CRAFT A BRAND

HIGHLIGHT WHAT DIFFERENTIATES YOUR BAND INPARTICULAR. BEGIN TO CREATE SOME TANGIBLE,MEANINGFUL EXAMPLES TO COMMUNICATE THATDIFFERENCE, THROUGH STYLE OF DRESS OR SONG,SIGNATURE MOVES, AND SONG CONTENT.

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USE AVAILABLE RESOURCES

THE INTERNET HAS SIGNIFICANTLY INCREASED THENUMBER OF OUTLETS AND THE OVERALL REACH OF A GIVENPERSON OR GROUP, WITH CONTENT AND NEWS TO BESHARED ALMOST IMMEDIATELY WITH MILLIONS OF PEOPLEIN A GIVEN NETWORK. DO YOUR RESEARCH, LEARN EVERYHACK AND TOOL AT YOUR DISPOSAL.

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