How to engage and enjoy

Social Media

while still being genuine

and not spending all of your time

THE GOOD NEWSYou can do it yourself, if you are willing.

You might even enjoy it.

The advice that may go against

every fiber of your being:

get comfy with that smartphone

And if that’s not you, find someone who will do it

that is present.

The worst thing you can do

tell yourself thatsocial media = a hassle

Just a few tips

Beginning :

1. Choose the people in charge

2. Set do’s and don’ts

3. Choose a few relevant goals

20% Promotional ONLY

Use photos 75 % of the time

Always use casual language that fits

your brand

BUILD MOMENTUMaround whatever

you’ve got

If you don’t know what your brand is, it’s probably you

Thoughts on content

generation

Change your cover photo often

Brand your

photos

Tag it all:

people, places, organizations and interests

Value reach and engagement over page likes

Comments, post likes and shares mean people are into it

Engage in topics relevant to your community

Try to make your posts interesting even if someone does not click on the link

use catchy and relevant hashtags

Leverage user generated content to keep your community

engaged

Consider giving away product to build your

audience

be out of the ordinary.

please, have a sense of humor and levity

Simple sentiments may be just as powerful

Popular themes

● Throwback Thursday #tbt

● Pets & Animals

● Nature

● Weather

● Infographics

● Local / Community

● Year in review

What not to do:

● Rush

● Post low quality images

● Use other’s images without giving credit

● Forget your audience

● Share content that is trendy but not relevant

● Be negative or dismissive

Fail to respond to your community

What not to do

Repeat information or imagery

What not to do

A few pointerson setting up

your page

Show yourself above the fold

Set up featured likes

Allow for reviews by listing your organization as a local business

Take advantage of people’s posts on your wall by sharing them

Have & utilizeevents

Free tools

that

rule

Pixlr : Express

Pixlr:Editor

Bitly: Link Shortening

ShortStack

FacebookInsights

FacebookPostScheduling

FacebookActivity Log

Examples of brands doing

it well

LinksFacebook reporting definitions:http://webmarketingtoday.com/articles/25-Helpful-Facebook-Insights-Definitions/

Sizing guide for social images:http://www.theedesign.com/blog/2014/social-media-profiles-cheat-sheet

The power and creativity of social:http://www.virgin.com/richard-branson/6-tips-for-using-social-media-to-screw-business-as-usual

Brands to watch

Clintonville Farmer’s Market 614 MagazineHomage

Wayward Seed Farm The CoopThe Greener Grocer

Thanks for joining me! My contact:

Heather Lynn Kyle

h@ampersandsocial.comwww.ampersandsocial.com724.413.1931