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Market Research Using Social Media

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Page 1: Market Research Using Social Media
Page 2: Market Research Using Social Media

We Help You

Win Friends and Influence People

Bish Bash Bosh & Co

Page 3: Market Research Using Social Media

by focusing on the power of where, who & the now

At GPS Location -28.4567 26.98765 Bish Bash Bosh & Co

Page 4: Market Research Using Social Media

The Eye In The Sky

A military intelligence tool that delivers the power of now. Africa’s

most sophisticated social media intelligence tool with location tracking

Cash Cow With Heart

Incentivising on the ground activation using our unique micro-jobbing

platform that influencers the right people in that location

The Big Cruncher

Profiling so we are spot on through data crunching that gives advanced

segmentation profiling.

With 3 Powerful Tools

1 2 3

Bish Bash Bosh & Co

Page 5: Market Research Using Social Media

Bish Bash Bosh & Co

The Eye in The Sky Africa’s most sophisticated social media intelligence with location tracking1

Page 6: Market Research Using Social Media

Bish Bash Bosh & Co

Brand sees real time activity in a dashboard

Build and On Demand branded Community and Platform

Reward and Incentives the experiences. Cash, Vouchers or

loyalty points

The health Lovers Journey:

Design Thinking to create a digitally driven experience that is built around the community

Gamification Leaderboard gets updated based on performance

The higher your customer goes, the better the rewards

Tweet to people found@busi – love the Run? Join the community with free benefits:

URL

Create a series of experiences that are built around branded

communities

Cash Cow with Heart Unique task and reward platform that influencers the right people in that location

2

Your Brand

Page 7: Market Research Using Social Media

Bish Bash Bosh & Co

We Take the Social Media Intelligence to the next level through data modelling with the view of creating a singular view of the customer. Our goal is to help you predict customer behaviour through machine learning technology to provide predictions around your business challenges such as: business financial trends, product purchases, customer churn, cross-sell and cross sell strategies, sales forecasting trend and buying behaviour predictions and so on.

The Big Cruncher Richer Profiling Through Data To Drive Real Business Solutions on The Ground

3

Page 8: Market Research Using Social Media

Bish Bash Bosh & Co

To Deliver Real Value & Solutions To Help You With ….

Social Engagement Strategies

(Transactions)

Managing Brand Perception

Campaign management

Event management

Market Research

Crisis / Reputation Management

Influencer Marketing

Content Creation and story creation

Engagement Strategies

Page 9: Market Research Using Social Media

The Insight Challenge

Bish Bash Bosh & Co

Page 10: Market Research Using Social Media

Bish Bash Bosh & Co

The White boarding session

All great work begins with understanding. To get this we spend some time with you

explore the output that you need and how to deliver against requirement.

From this understanding our insights team designs a questionnaire framework and we build the required mobs-site

that can deliver against this.

The following pages outlines how we do this.

Page 11: Market Research Using Social Media

Bish Bash Bosh & Co

LOCATE Real Time through Location Based Social Intelligence

We track her at the Teatro Theatre at Monte Ccasino

Page 12: Market Research Using Social Media

LOCATE Real Time through Location Based Social Intelligence

Bish Bash Bosh & Co

Page 13: Market Research Using Social Media

LOCATE Real Time through Location Based Social Intelligence

Bish Bash Bosh & Co

Page 14: Market Research Using Social Media

Build a History at each location

Bish Bash Bosh & Co

Page 15: Market Research Using Social Media

Engage through a structured social campaign

Tweet From: @EarnExtraCash

Hey @Skataboy2, want to make an extra R35.22? Do this quick research questionnaire. URL

Bish Bash Bosh & Co

Page 16: Market Research Using Social Media

Go To Mobi Site from Social Link

Once the fields have been submitted we will collect and

collate the data for you. We will send the raw in an excel file.

Once qualified you will answer several predefined questions

Redemption of Voucher with Prepaid Electricity / Pre Paid

Airtime or run a competition.

Collecting the data

Enter Cell Number to access mobi-site. We will send a sms with a link to the

platform that is secure.

As an additional security mechanic we track the user information in the browser so only one person can complete the questionnaire

per phone.

And capture the data

Report analysed and delivered to Norton Rose.

Bish Bash Bosh & Co

Page 17: Market Research Using Social Media

Thank You