MARGROUP’S PROPOSAL

www.margroup.edu.vn

www.facebook.com/margroup

1994

BE Dynamic

Creative

Confident

START UEH

TABLE OF CONTENTS 0

1

2

3

About us

Our services

Our partners

4

5

6

Human resources solutions

Market research solutions

Communication solutions

7 Market development solutions

8 Event solutions

9 Contact us

ABOUT US

Founded in

1994 Marketing Research Student Group of University of Economics HCM City.

More than 100 collaborators and members.

Cooperated more than 500 large and small projects with many companies.

HUMAN

Young

Dynamic

Responsible

Willingness to work

EXPERIENCE

Risk management

Quick solution

Organizational skills

SERVICE

Flexibility

Reasonable expenses

1

OUR SERVICES

1

2

4

3

5

Human Resources Solutions

Market Research Solutions

Communication Solutions

Market Development Solutions

Event Solutions

2

OUR PARTNERS 3

HUMAN RESOURCES SOLUTIONS 4

RECRUITMENT FOR HONG PHU COMPANY

TARGET Recruit 12 PGs and 6 SUPs for sampling program.

TIME Sampling program began from 01/12/2013 to 31/12/2013.

AREA 72 markets in Ho Chi Minh City.

PROJECT

HUMAN RESOURCES SOLUTIONS 4

12

20

6

10

0 0

5

10

15

20

Company requirement of PG

Margroup recruitment of PG

Company requirement of SUP

Margroup recruitment of SUP

Late requirement

EFFICIENCY OF RECRUITMENT

People

HUMAN RESOURCES SOLUTIONS 4

18 18

0 0

5

10

15

20

Recruited Not quit halfway Quit halfway

HR EVOLUTION IN THE PROCESS OF WORKING

People

HUMAN RESOURCES SOLUTIONS 4

HUMAN RESOURCES SOLUTIONS 4

MARKET RESEARCH SOLUTIONS 5

MARKET RESEARCH FOR VASCARA

TARGET Survey potential Vascara’s customers.

TIME 2 weeks.

AREA 19 districts in Ho Chi Minh City.

PROJECT

1100

1210

1000

1050

1100

1150

1200

1250

Commitment Implementation

SAMPLE

MARKET RESEARCH SOLUTIONS 5

MARKET RESEARCH SOLUTIONS 5

25% 25% 25% 25%

28.1% 26.8%

23.6%

21.5%

0%

5%

10%

15%

20%

25%

30%

20 - 25 25 - 30 30 - 35 > 35

SAMPLE RATE BY AGE GROUP

Commitment Implementation

85

25

85

30

85

60

45 50 50

95

80

45

110

30

40 45

40

50 50

THE NUMBER OF SAMPLE BY AREA

Commitment = Implementation

5 MARKET RESEARCH SOLUTIONS

5 MARKET RESEARCH SOLUTIONS

5 MARKET RESEARCH SOLUTIONS

COMMUNICATION SOLUTIONS 6

MEDIA OFFLINE FOR

THE EDUCATION COMPANY (TEC)

TARGET Expand recognition of TEC for students.

TIME 1 week.

AREA 20 high schools in HCM City.

PROJECT

FORM Distribute 14.000 flyers

COMMUNICATION SOLUTIONS 6

14000 13300

9800

420

0

3000

6000

9000

12000

15000

Sent flyers Recipients Readers Questioners

RESULT

Number of people

COMMUNICATION SOLUTIONS 6

100% 95%

70%

3%

0%

20%

40%

60%

80%

100%

Sent flyers Recipients Readers Questioners

RESULT

Rate

COMMUNICATION SOLUTIONS 6

COMMUNICATION SOLUTIONS 6

7 MARKET DEVELOPMENT SOLUTIONS

SALES FLASHCARD BLUE-UP

FOR BLUEWAY COMPANY

TARGET 600 flashcards.

TIME 3 times each year: July, September and November.

AREA University of Economics HCM City.

PROJECT

7 MARKET DEVELOPMENT SOLUTIONS

600

700

500

550

600

650

700

Target Sales

RESULT

Flash card

7 MARKET DEVELOPMENT SOLUTIONS

7 MARKET DEVELOPMENT SOLUTIONS

EVENT SOLUTIONS 8

MARGROUP’S EVENT: CMO CONFERENCE

2013: SHOPPER MARKETING INSIGHT

TARGET 250 – 300 participants.

TIME Sunday, November 3rd 2013 at 1:00 pm.

PLACE Second floor, Conference Center, 272 Vo Thi Sau Dist 3 HCM City.

PROJECT

EVENT SOLUTIONS 8

SPEAKERS

Mr. Tran Hung Thien

General Manager GCOMM.

Mr. Nguyen Thuan Dat

General Manager DFS Vietnam South Global Travel Retail.

Mrs. Tran Thi Lan Huong

Commercial Effective Associate Director – Mead Johnson

Nutrition.

Mrs. Truong Thi My Linh

Planning Director Phibious.

EVENT SOLUTIONS 8

250

261

243

200

210

220

230

240

250

260

270

Target Registered Attended

RESULT

People

EVENT SOLUTIONS 8

0.8 0.8 1.5 3.9 7.6 2.3 5.4

6.9 6.9

35.7 34.4 38.5

54.3 50.4 50.8

0%

20%

40%

60%

80%

100%

Welcome and dedicated guide

Fast and convenient check in

Friendly attitude

PARTICIPANTS’S COMMENT ABOUT RECEPTION

Totally Agree

Agree

Neutral

Disagree

Totally Disagree

EVENT SOLUTIONS 8

1.5 3.1

9.2 4.6

18.5 20.6

40.8 38.2

30 33.6

0%

20%

40%

60%

80%

100%

Good sound quality Proper light on stage

PARTICIPANTS’S COMMENT ABOUT TECHNOLOGY

Totally Agree

Agree

Neutral

Disagree

Totally Disagree

EVENT SOLUTIONS 8

10.7 11.5

22.1 19.7

31.3

38.5

17.6 17.2

18.3 13.1

0%

20%

40%

60%

80%

100%

Proper seat Well arranged tea break area

PARTICIPANTS’S COMMENT ABOUT SET UP AND TEA BREAK

Totally Agree

Agree

Neutral

Disagree

Totally Disagree

EVENT SOLUTIONS 8

EVENT SOLUTIONS 8

EVENT SOLUTIONS 8

EVENT SOLUTIONS 8

EVENT SOLUTIONS 8

CONTACT US

TRAN MAU THANH

(+84) 906 321 314

mauthanh@margroup.edu.vn

Board of Leader of Margroup

www.margroup.edu.vn

9

THANK YOU FOR YOUR TIME

END Be dynamic – Be creative – Be confident