Managing Brands for Maximum Profits

© 2012 IO Integration, Inc. All rights reserved. © 2014 IO Integration, Inc. All rights reserved.

Since the very beginning, managing digital media and production workflow automation have been at the heart of what we do. Founded in California by former Xinet, Apple and DALIM executives and

partners, IO Integration has been helping companies innovate, automate and resonate with customers since 2001. Fast forward to 2014, and

we help top retailers, agencies, marcom and publishers rapidly deliver digital media to any

platform worldwide.

© 2012 IO Integration, Inc. All rights reserved.

Jill is a results-oriented executive with 20 years of experience in integrated technology marketing and product management for startups and industry leaders alike, including Adobe, Microsoft, Akeena Solar, and Equifax. She has led product management teams that produced award winning shrink-wrapped and SaaS software that benefits millions of users, and directed

world-wide ROI-driven marketing strategies and campaigns, driving demand and building brand equity. She has a passion for customer experience and engagement, an analytical

background, and an entrepreneurial spirit.

MBA in Marketing from Seattle University and BA in Cognitive Science and Econometrics

3

Jill Talvensaari

VP of Marketing

IO Integration @ioi_inc

[email protected]

© 2012 IO Integration, Inc. All rights reserved. © 2014 IO Integration, Inc. All rights reserved.

Introductions - Rory McClelland, North Plains Systems

One of the world’s foremost experts on On Brand, Rory has helped define, develop, manage, roll-out and grow both beautifully simple and highly sophisticated brand management and web application solutions for many bespoke brands such as the

National Trust, US Army, BBC, Distell, Nokia, Lowe Worldwide, Grey Advertising and more. Since 2006, in positions ranging from developer to program and product

management, Rory has worn many hats while he helped grow On Brand into one of the most recognized user-friendly, brand management applications available today. During

his tenure, the company has grown from 15 to 200 people. On Brand is built on the powerful, proprietary Java based web application framework Unify.

Holds an MS in Computer Science from the University of Birmingham

PRINCE2 Project Management Certified"

Rory McClelland

On Brand and Unify Product Manager

North Plains Systems

[email protected]


multi-channel content marketing technology Creating engaging consumer experiences for maximum brand value


Creatives create . . .

Let technology

communicate.

© 2013 IO Integration, Inc. All rights reserved. 7

Mission

Tactics

Measurement

Customer Intelligence

THEN NOW

Represent the brand Finding customer

Mass Advertising Demographic

Point in time blasts Few isolated channels

3rd party table Intuitive decision making

•  Represent the consumer •  Find the consumer

•  1:1 targeting •  Behavioral

•  Continuous relationship •  Exploding integration channels

•  Owned big data •  Fact based decision making

Marketing is transforming


Technology is driving new conversations . . .

…with consumers across every

media platform


And it’s going to continue to grow . . .

TB/yr

2013 2014 2018


Did you know…

60% of all goods are bought on the

strength of the brand communications. Source: Millard Brown

And Brands need to build consumer experiences to be relevant


Why - because other brands are doing it better!


And every brand needs a 1:1 Consumer Relationship

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1:1


•  Centalize all media-content assets

•  Build a uniform Global Creative/Publishing Platform

•  Enable all online, offline, social and mobile media

•  Integrate ERP/CRM for personalized context

•  Build uniform, agile and adaptive content experiences

•  Listen and analyze content interactions

•  Deliver relevant, engaging and interactive content

So how do you monetize content (because really-good content sells)


Apps CRMs

Marketing Media Channels

Events & Promotions

Social Media Magazines Web2Print Intranets Websites

Blogs

Data & Information

Branded content

consumer brand value

To maximize the value of your Content Communication Strategy


Web Print

Mobile Social Networks

PIM/ERP CRM

Analytics Geospatial

e-commerce

Customer engagement

Customer experience

Content

Well at IOI, we bring together brands and marketing technology


Marketing Resource and Brand Management solutions that automate the creation, production and execution of media content across multiple-marketing channels.

•  Creating once delivering multiple online and offline Consumer experiences.

•  Executing through internal and external communication channels

Media Asset Management

Publishing / Creative

All Channels Offline Online

Consumer Experience

By using smart people and smarter technology


With this technology . . .

Higher Efficiency in all processes Higher Creativity – less transaction work

Higher Quality – less mistakes

Fast – on all channels

Save money – system amortized quickly

…your marketing will start working really hard in every area.


And your consumers will really . . .

Your brand!


Talk to IOI. Win markets, win customers More about censhare

More about David Parker

[email protected]

Corporate

Overview

We enable companies to connect with, and engage, people by unleashing the power of their Visual Media

Our Mission

20 years experience

1400 installations

+ 1,000,000 active users

+

Global Reach

•  Large collection of Visual assets

•  Multi-brands / multi-markets / multi-channel

•  Reduced time to market

•  collaborative work process / environment

•  Regulatory compliance / brand integrity

Creatives In-House Creative Teams, Digital And Print Agencies

Production Publishers Media & Entertainment

Marketing Global Brands

// Various Needs

CONNECTINGYOUR

WORLD

-  Accelerate time to market -  Increase relevancy -  Maintain branding consistency -  Ensure control -  Improve effectiveness -  Create impact

Creative Asset Lifecycle

MANAGE LEVERAGE

visual assets efficiently and effectively

PRODUCE

PRODUCE

Design

Layout Synchronize

Capture

Re-Express Proof

visual asset creation / production

MANAGE

Tag Curate Organize

Automate

Transform

visual asset management

LEVERAGE

across all output devices, media & platforms

Comprehensive Portfolio

visual asset

PRODUCE

visual asset

MANAGE

visual asset

LEVERAGE

Solutions Portfolio

North Plains Confidential

On Brand Overview23 April 2014


About me

Rory McClelland

Product Manager, On Brand & Unify


Agenda

● Introduction● What is On Brand and Brand Asset Management?● How does this differ from DAM?● What makes it different in the market?● What is the difference between On Brand & On Brand Enterprise?● Example clients: Distell, US Army, Exelon and BBC● Live demonstration● Questions and answers session


What is On Brand and Brand Asset Management


What is On Brand

On Brand is an out-of-the-box Brand Asset Management solution

In simple terms: It is a SaaS Cloud based web application.

It provides four quick-to-deploy modules and can be further customised with the addition of print and campaign management.


On Brand Clients


What is On Brand


Asset Management

● Enterprise search based● Track usage & control access● Share assets ● Collaborative lightboxes● Update notifications● Role based permissions● Automatic media conversions


Brand Guidelines

● Simple guidelines builder● Easily create sections & folders● Create media rich articles● Link videos, images, documents● Showcase work● Guide users on correct usage● Sales kits, tool kits, & more


Creative Workflow

● Centrally manage entire creative workflows

● Annotate media● Group commenting and

discussions● Project overview and reports● Easily approve assets through

the workflow


Reporting

● Audit trails and usage reporting● View asset popularity and use● Group stats for summaries● View user searches● Configurable columns● Easily export reports


Dynamic Publishing (web-to-print)

An additional customised module not available out-of-the-box

● Easily localise approved artwork and templates

● Guide users through simple and easy artwork creation

● Provide approval workflows● Industry standard InDesign

template based● Clearly show users where they can

and can’t modify


Campaign Management

An additional customised module not available out-of-the-box

● Implement continuous campaign improvements; reduce costs, time and effort

● View and review multiple creative workflow projects within a single campaign

● View campaign statistics, budgets, and costs

● Campaign and project auditing


What is Brand Asset Management

● Similarities with Digital Asset Management – but approved brand assets

● It incorporates management of brand guidelines● Brand approvals and compliance is central to its

success


How does this differ from DAM

● Brand asset management focuses on approved digital files for brands

● These are typically final artwork, logos, branding, packaging, videos files

● Emphasis is on guiding end-users to the correct asset through brand guidelines, tools, best practice articles, and search.


How does this differ from DAM?

● Key to BAM is controlling access, compliance, and ensuring effective distribution of assets

● Connect users to the right assets, easily● It ensures approved assets are reused &

localised rather than duplicated● Using a BAM solution

ultimately increases the accuracy and efficiency for brands


Who benefits from On Brand?

Roles:CMOs, Brand Managers, Digital Managers,Creative Directors, Marketing Operations,Marketing Compliance, Asset Managers, Creative Agencies, Creative Departments


Example Clients


Distell

● Global company with over 75 brands● Needed centralised, easy to use system● Take back control from agencies

(days to get assets)● Empower brand managers to manage

own assets and themed portals● Improve efficiency and accuracy of

brand asset creation and distribution


Distell Brand360 – 60 Brands in One System


US Army (On Brand Enterprise)

● Tailored On Brand solution● Configured look & feel and structure● Best practice articles, templates● Ratings, insights, events● Multiple asset libraries● Logo finder


US Army (On Brand Enterprise)


US Army (On Brand Enterprise) – Logo finder


Exelon

● Centralised resource for Exelon group of companies● Over 10,000 users within weeks of going live● Single brand portal with multiple brands & guidelines● Utilise Creative Workflow module for creative approvals


Exelon


Exelon


BBC (On Brand Enterprise)

● Tailored On Brand solution that allows the BBC to streamline their brand and creative marketing processes

● Includes planning, campaign, resource, brand management

● Single solution to deliver greater efficiency, transparency and accountability

● Chose North Plains because of flexibility, approach and domain expertise








Live demonstration


Summary

● High adoption – clear, simple & intuitive● Flexible – On Brand or On Brand Enterprise● Multi branded – Themed, permission based brands● Modular – 6 Pre-built OOTB modules● Cloud based – Hosted, secure, managed● Interoperability – Integration options


Questions and answers


Thank You