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THE IDEA
Enhancing existing loyalty rewards program to create personalized amazing shopping experiences using
digital and social media technologies.
A brand that differentiates by showing its care and appreciation for its customers by using technology
that bridges the digital and the real world.
AL
INTE
GRAT
ED S
HOPP
ING
EXPE
RIEN
CE
RFID TECHNOLOGY
AUGMENTED REALITY ON MOBILE APP
MOBILE TECHNOLOGY
IN-STORECUSTOMERRELATIONSSTRATEGY
SOCIAL MEDIA STRATEGY
EXTENDEDREWARDS& SERVICES
CONTENT MARKETING STRATEGY
5 1 2 3 4 6
MOBILE APP DESIGNED TO ENHANCE SHOPPING EXPERIENCE
STORE & RFID DIGITAL INTERACTION MOBILE APP & ARCONTENT
MARKETINGSOCIAL MEDIA ENGAGEMENT
EXTENDED REWARDS & CUSTOMER SERVICE
Notifications
Feedback & survey
Social media hub
Augmented reality
Interact with mallRewards management
RFID REWARDS SYSTEM
STORE DETECTS CUSTOMER NOTIFICATION SENT TO APP
• Discounts• Promotions• Events
• Type of member• Alerts customer service
STORE ANALYTICS
• Behavior pattern• Hotspot measurement
DIGITAL INTERACTION
• Lucky draw games• Information• Entertainment
SOCIAL MEDIA HUB STRATEGY
“a platform to engage with your customers
take ownership on your branding social page
truly own the data of your fans
big data - insight, not just email address
long term cost saving on online media buy"
content aggregation & curation
Aggregate content from multiple sources including social networks, blogs, publisher sites, influencers etc.
When users interact with the posts, you collect precious data.
CONTENT MARKETING STRATEGY Content creates trust. And trust is the filter in which all business success must pass through.
Sainsbury example here
DIGITAL & SOCIAL STRATEGY
ShopperDigital
SocialMobile
app engagement
Digital wall & floor
interaction
Socialhub strategy
Content Marketing
RFIDRewards
integration