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‘Making Digital Marketing Pay’Chris Lunn, MD, Digity
Ability is nothing without opportunity10 practical tips to increase yours online.
1. The Law of AttractionThink about your ideal customer and brands they interact with.
2. Understand if your visitors use fingers or thumbs?Make sure your website is responsive to improve traffic and results.
3. Treat Google as the boss you want to impressGet noticed for the right reasons, build interest & attention.
4. Tailor your content & campaign messageThe more tailored your content is, the bigger impact you can make.
5. Make informed decisionsUse free tools like Google Analytics & Hootsuite to track results.
6. Content is King!Regularly create and add new content across your digital landscape.
8. Make your point quickly & the next action obviousIn 2015 the average attention span is 8 sec. (12 sec in 2000).
9. Treat Social Networking like Real NetworkingEngage where you can, support others and build a relevant audience.
9. Build your email database and keep in-touch with themThe repeat sale is so much easier than the first sale.
10. Create a Plan!Whether you’re B2C or B2B, you need a plan.
