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@Alextachalova@Alextachalova
Forbes Interview with Janet Crawford:
What’s better for business: Logic or
Emotion?
http://bit.ly/forbes_emotions
@Alextachalova
“Usually, when I write, I’m thrilled if it gets 50 views for the next day”
http://inbound.org/post/view/my-content-only-went-viral-after-my-world-collapsed
Nathan T. BakerContent Marketing Specialist at Raven Tools
@Alextachalova@Alextachalova
One day they received a call
http://www.slideshare.net/LiamHughes4/getting-client-buyin
@Alextachalova
The Best Leads Channels
@Alextachalova
Wor
f-of-m
outh
Org
anic
traffi
c
Offl
ine
Even
ts
Paid
Tra
ffic
Dedi
cate
d Le
ad G
ener
ati...
SMM
Tra
ffic
Onl
ine
Even
ts
Oth
er
01020304050607080 %
@Alextachalova
The Average Customers LTV
@Alextachalova
1-2
year
s
3-5
year
s
7+ y
ears
5-7
year
s
9-12
mon
ths
3-5
mon
ths
6-9
mon
ths
less
than
1 m
onth
05
10152025303540 %
@Alextachalova
Small favors cost nothing, but change attitude towards you
dramatically
@Alextachalova
@Alextachalova
The most common reasons of lost deals
@Alextachalova
Pric
e
Clie
nt w
asn'
t abl
e to
...
Tim
e
Oth
er
Com
petiti
on
Lack
of n
eede
d se
rvic
es
010203040506070 %
@Alextachalova
Use this strategy to speed up:
@Alextachalova
1. Conversion to paying customers2. Increase the % of conversions
@Alextachalova
How to make them aware?
@Alextachalova
• Find and Point out
• Organize and Present
• Analyze your results
@Alextachalova
Tools Agencies use to pitch clients
@Alextachalova
Moz
SEMrush
Searc
hmetrics
Raven Tools
Scream
ingFrog
Others
Buzzsumo
Ahrefs
Majesti
c
Deepcrawl
Proprietar
y software
Cognitive
SEO
SERPWoo
SpyF
u
RivalIQ
010203040506070
All Regions
@Alextachalova
Why Prebuilt Templates?
@Alextachalova
• Time• Being more effective• Branding• Tracking results
@Alextachalova
The Popularity of Prebuilt Templates
@AlextachalovaYes No
0
10
20
30
40
50
60
70
80
All Regions
@Alextachalova
Tip!
@Alextachalova
Organize them based on a specific client profile and most important needs of that specific client
@Alextachalova
Tracking results: Usage of CRM system
@AlextachalovaYes No
0
10
20
30
40
50
60
70
All Regions
@Alextachalova
Tracking results: Usage of CRM system
@AlextachalovaYes No
0
10
20
30
40
50
60
70
All Regions
@Alextachalova
Emotions and Data – Combined
@Alextachalova
Emotional Intelligence:
• Builds and prolongs our relationship with clients
Competitive Intelligence:
• Speeds up conversion to paying customers and increase % of “closed won” deals
@Alextachalova
Thank you!
@Alextachalova
@AlexTachalova
bit.ly/alex-linkedin
Facebook.com/alexandra.tachalova
Alextachalova.com