Make Google Work for You: A Local Business Guide to AdWords

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What is the one tool you can’t imagine running your business without?

Test out the chat box by answering one or both of these questions!

What year did Google launch AdWords?

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AWARDS“Tittle Brothers Construction started working with Surefire Local in early 2012. Since then we have received excellent service, support, and advice on creating and maintaining a robust, relevant web solution that generates valuable customer activity. We recommend Surefire Local to any company intent on taking their online marketing strategy to the next level.”

Carrie TittleTittle Construction Brothers

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“We have used Surefire Local for 3 years now. With our input and their expertise, we have seen our online lead generation soar. Our leads from the internet are some of the most qualified leads. We have even beaten paid listings for the last 12 months in lead generation. We would highly recommend Surefire Local to anyone wanting to make the next step in online marketing. Thanks Surefire for being such a great business partner.”

Chad MuthMuth & Co. Roofing Inc.

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1 lucky attendee is going to take home a free Google Chromecast!

Must stay until end of webinar!

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Kerry PhippsSEM Manager

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Brian SeskinVP, Digital Marketing

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How do I find more customers?

How do I stand out in a cluttered marketplace?

How do I drive sales and grow my

business?

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One Does Not Simply

Ignore A Poll


How to Target People in Your Area with Local Ads

Anatomy of the Perfect Google Ad (Expanded Ads = Expanded Revenue)

How to Tailor Your Google Ads to Mobile Devices (The Ever-Growing Audience That Uses Them)

Do’s & Don’ts of Running Local Campaigns

The Power of YouTube and PPV Advertising





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• Write Specific Copy

• Feature Unique Selling Points

• Connect Your Ad & Landing Page

Make sure your messaging really targets what users will be searching for. Using your keywords in your copy is a good way to do this.

Think about how you’re different or better than your competitors. Use those unique selling points – like a promotion you may be running or “free quote” as the basis of your ad copy


App

Call Outs Location


Ad layout with ad extensionso Increase visibility o Better qualify customers o More return on investment o Be relevant


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Call (888) 804-8685Email [email protected]

...and a Google Chromecast!

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We don’t go online. We live online.

SurefireLocal.com 25Source: eMarketer



Is a Phone Call Worth More?Leverage Bid Adjustments to Bid More (or less) for Mobile Customers








Layer Your TargetingSpend Your Budget Exactly Where You Want


Leverage Expanded AdsTest Multiple Ads Per Ad Group


Take Up More Real Estate on Results PageEnable All Applicable Ad Extensions


Make Your Business Advertising MobileWith Ad Extensions, Call Only Campaigns & Mobile Optimized Website


Link AdWords & AnalyticsThey Like To Share Data and Enable You To Track Campaign Success


RemarketingKeep Your Business & Brand In Front Of People Who Have Been To Your Website








Link AdWords & YouTubeAnd Get More for your TV Ad Dollars with YouTube Ads!


YouTube has more than 3 billion searches a month. It's bigger than Bing, Yahoo! and AOL combined!


Light TV Viewers Heavy TV Viewers

Average Frequency

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Call (888) 804-8685Email [email protected]

...and a Google Chromecast!

SurefireLocal.com