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Make Better Friends: How Improv Can Help You Promote Content Strategy at Your Organization Amber Hunt Director of Content, Quicken Loans @fancyamber | @amberto 1

Make Better Friends: How Improv Can Help You Promote Content Strategy at Your Organization - Amber Hunt - LavaCon 2014

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Ever wonder why your beautifully charted plans often don’t see the light of day? Are you having a hard time convincing stakeholders to get on board with your strategy? Sometimes even the most carefully articulated strategy on the most bright and shiny spreadsheet needs a little help from some friends, and this session will teach you how to gain the support you need to get your strategy off the ground. After this session, attendees will better be able to: Carefully listen, come to agreement, and reposition strategy in order to meet stakeholders’ true goals. Turn “mistakes” into opportunities. See content strategy work through completion, rather than getting stopped in the approval phase.

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  • 1. Make Better Friends:How Improv Can Help You Promote ContentStrategy at Your OrganizationAmber HuntDirector of Content, Quicken Loans@fancyamber | @amberto1

2. #ContentStrategy2 3. 3 4. 4 5. 5 6. Dan GilbertChairman & Founder Of Quicken Loans& semi-reformed Lover of comic sans @cavsdan6#OnlyTweetHimIfYouLikeThis 7. 7 8. 8 9. Cool story,lady bro9#LadyBro 10. 10 11. 11.4.200811 12. 12 13. 13#TheHologramWasNotTwoThousandAndLate 14. 14#SideEyeSanta 15. 15#RIPDonPardo 16. 16 17. 17Becausereasons#Reasons 18. We see the problems18#99CSproblems 19. 19We see the problems#99CSproblems 20. 20We see the problems#99CSproblems 21. 21#Solanging 22. 22 23. 23 24. 24 25. 25#PooStick 26. 26 27. The Rules ofImprovisation ThatWill Change YourLife and ReduceBelly Fat**Improv will not reduce belly fat.27#RealTalk 28. 28 29. 29#ManicPixieDreamGirl#KillMeNow 30. 30#ManicPixieDreamGirl#KillMeNow 31. Advanced 1 Lesson 1:Active Listening31 32. When people talk, listen completely.Most people never listen. Ernest HemingwayAdvanced 1.1: Active Listening 32 33. Most of the successful people Iveknown are the ones who do morelistening than talking Bernard M. BaruchAdvanced 1.1: Active Listening 33 34. Listen, I am alone at a crossroads.Im not at home in my own home.And Ive tried and tried to say whats onmy mind. You should have known, oh BeyonceAdvanced 1.1: Active Listening 34#ThisCrazyGirlSang 35. No matter how strongyou may believe yourown idea is it will beimpossible to makeyour idea a reality onyour own.This is because you willnever be able to plan outwhat your scene partnermay say or do.Advanced 1.1: Active Listening 35 36. Thompson, I need to speak to you.Advanced 1.1: Active Listening 36 37. Thompson, get out ofyour cubicletheQuarterly Report yousubmitted is only halffinished!Advanced 1.1: Active Listening 37 38. Advanced 1.1: Active Listening 38#ShareFocusVia @DavidKantrowitz 39. Via @DavidKantrowitz Advanced 1.1: Active Listening 39 40. Advanced 1 Lesson 2:Bring a Brick40 41. Advanced 1.2: Bring a Brick 41 42. Advanced 1.2: Bring a Brick 42#BringABrick 43. Advanced 1.2: Bring a Brick 43 44. Advanced 1 Lesson 3:Playing to the Top ofyour Intelligence44#GrossJokes #DontDoIt 45. Responding truthfully to any stimulus within a scene.Allowing yourself to have a true, emotional response.Having enough respect for the people around you toreact honestly to what they are offering.Advanced 1.3: Playing to the Top of Your Intelligence 45 46. without the criticalingredient that is candor,there can be no trust.And without trust,creative collaboration isnot possibleAdvanced 1.3: Playing to the Top of Your Intelligence 46#Candor 47. The key is to look at the viewpoints being offered,in any successful feedback group, as additive, notcompetitive. A competitive approach measuresother ideas against your own, turning thediscussion into a debate to be won or lost.An additive approach, on the other hand, startswith the understanding that each participantcontributes something (even if its only an ideathat fuels the decision and ultimately doesntwork). This broadens your perspective, allowingyou to peer at least briefly through others eyes.Advanced 1.3: Playing to the Top of Your Intelligence 47 48. Listen to PeopleBuild Something TogetherReact Honestly#Lessons #IveWonImprovAdvanced 1.3: Playing to the Top of Your Intelligence 48 49. Advanced 1 Lesson 4:Attack the Scene49 50. Advanced 1.4: Attack the Scene 50 51. #PartyAnimals #HumanArmsAdvanced 1.4: Attack the Scene 51 52. Advanced 1.4: Attack the Scene 52Dick Costolo @DickC 53. Advanced 1.4: Attack the Scene 53 54. Advanced 1.4: Attack the Scene 54 55. When youre doing what you love to do, youbecome resilient, because thats the habit youcreate for yourself. You create a habit of takingchances on yourself and making bold choicesin service of doing what you love. If on the otherhand, you do what you think is expected of you, orwhat youre supposed to do, and things go poorlyor chaos ensues as it surely will, you will look toexternal sources for what to do next because thatwill be the habit youve created for yourself. Youllbe standing there frozen on the stage of your ownlife.Advanced 1.4: Attack the Scene 55 56. RECAP Listen to People Build SomethingTogether React Honestly JUST DO IT.56#BeAFriend 57. 57 58. 58 59. [email protected]@fancyamber for Content Strategy stuff@amberto for Rolling Stone top 500 albumcountdowns and other misc. crap59#ThankYou