White Paper

Make 30 % of people outside your store walk inside thanks to the power of proximity

Kontakt.io + Hot Spot White PaperUsing The Power of Proximity to improve the Customer Retail Experience

More than 80% of drivers park for shopping trips. Retailers shouldn’t ignore them just because they haven’t entered your store yet.

● How to attract and keep those consumers?

● Do you want to find out how to boost

customer experience and in-store visits?

● How to make 30% of “parkers” walk in?

Read our proximity solution story and get inspired!

Download full 17-page white paper for free

Behind the beacon: what makes proximity possible?

The technology that powers this revolution in customer retail experience is fundamentally pretty simple: a beacon.

How beacons work

A beacon is a small, wireless device which transmitsa continuous radio signal.

The signal is detected by nearby smart devices via Bluetooth Smart™.

Your smart device then sends that ID number to the cloud server.

The server checks what action is assigned to that ID number & responds.

The signal tells your smart device “I’m Here” by giving its ID number.

This white paper is based on Kontakt.io + HotSpot beacons deployment in 4 cities in Canada

HotSpot is Canadian mobile parking payment solution for downtown and business districts.

HotSpot does far more than let users pay for parking by using their smartphones. HotSpot’s helps

users avoid parking tickets, gives retailers a way to engage their customers by personal approach

and VIP service, and even turns parking into a loyalty driver. At the same time a simplified revenue

stream liberates cities from collecting coins.

30% of users who park near a HotSpot-enabled location visit it!

So how can you achieve that kind of visit conversion at your own location? Let’s start by looking at how HotSpot does it.

HotSpot engages customers outside the traditional business boundaries, leading to:

- customer delight- increased satisfaction- longer time in store

VS.New Customers Current Ones

Finding new customers costs 500% - 900% more than selling to current ones, and delighting current customers is one of the definitive ways to keep customers coming back. (source: “Customers for Life”, Carl Sewell)

Let’s see an example of HotSpot use case

● Alice has a meeting at a nearby cafe. She’

s just arrived and finally found a free

parking spot after driving around in

circles. She digs into her purse, finds

some coins to pay for her parking, and

puts them in the meter hoping that one

hour will be enough.

● She enters a cafe, orders her favourite latte,

and the meeting starts. In the middle of

conversation, Alice excuses herself for a

moment and rushes out to top up her

parking. She comes back, sweating, and

finishes the appointment.

● Leaving the cafe, she notices a fantastic

display of shoes in a new store’s shop

window. She takes a quick glance at her

watch — 10 minutes left — and she decides

to go in.

● After trying on 5 pairs, Alice realizes that

she ran out of parking 5 minutes ago. She

puts her own shoes on in a hurry and runs

out, abandoning the shop and her purchase.

● Too late — she can see a parking ticket

before she reaches her car. Frustrated and

angry, leaves the parking lot and realizes

that instead of buying shoes, she must pay

for her new ticket.

What happened here?

Such a small thing as parking

upset Alice and cost the shop a customer.

So how does HotSpot change that?

HotSpot alleviates every pain point discussed here.

● Alice wouldn’t have to find loose change, she

could just pay with her mobile phone.

● There would be no need to run out of her

meeting to top up parking, because with

HotSpot, she could either pay for it herself or

the cafe could even pay it for her if she

decided to stay longer for a dessert or coffee.

● She wouldn’t need to worry about parking

when she left her meeting, because her

phone would warn her before she ran out of

time.

● The shop assistant could’ve made Alice’s

experience even more convenient and

enjoyable by calling her name, identifying

shoes that she had saved as favorites in her

phone, and even topping up her parking

time when noticed that Alice had forgotten

to do so.

This not only keeps Alice a happy customer, but she will remember how the merchants she shopped at helped makeit possible and she will likely return to shop again.

- 30% of users who park near a HotSpot-enabled location visit it!

- Visits driven by HotSpot last 13% longer than others

Key facts:

Download full 17-page white paper for free