Machines Won't Take Our Jobs: How Partnering Equals Programmatic Success - DBS 12/8/15

PREPARED FOR:

Machines Won’t Take Our Jobs How Partnering Equals Programmatic Success

PRESENTER:

Peter Davies VP Client Solutions, North America

Current Challenges in Marketing •  Talent gap: 1 million jobs in tech to

go unfulfilled by 2020*

•  78% of marketers say their in-house team is weak in at least one area**

•  Most desired skills currently lacking in digital advertising are: "   Analytics

"   Advanced Trading & Optimization

"   Supply Chain Engineering

"   Social & Mobile Marketing * US Department of Labor

**Online Marketing Institute

©2015 MEDIAMATH INC. 2

It’s Not About Replacing People with Machines •  It’s about more than trading your media

via RTB

•  Market is made up of 1000’s of smaller auctions, and private auctions – access is not created equal

•  Relationships, negotiations, integrations required

•  The solution isn’t only machines


Collaboration through Partnering •  The key is finding the right partnership

model, whether it’s agencies or tech providers or both

•  Think:

"   Advanced Optimization

"   Audience management

"   Supply chain engineering

"   Mar tech and ad tech


Advanced Optimization: Driving ROI through Collaborative Optimization

Top 5 North American Retailer Does your campaign setup and overall strategy drive the best ROI?

A move from self-service to managed service with our Programmatic Strategy & Optimization team drove these results for a national retail chain:

•  17.5x in programmatic investment

•  10x revenue

•  2x post-click conversions


Are you getting the most out of your 1st-party data so you can activate it across channels to drive real business outcomes?

Brand + agency + tech partnership helped Sq1 and their retail client better onboard and activate first-party data:

•  $5:1 ROI for offline sales

•  74% higher ROI from MM vs. same direct buy campaign

•  38% higher ROI from ad viewability/ad fraud optimization

•  13% total budget savings

Audience Management: Activating 1st - Party Data at Scale with the Triumvirate


Do you have the right supply strategy to align with your goals?

Utilizing MediaMath’s exclusive programmatic guaranteed direct, a national retail chain was able to drive:

•  3x higher ROI for programmatic direct overall

•  7x more efficient in reaching shoppers

•  16x higher ROI when executed against retailer’s most responsive audience

Supply Chain Engineering: Planning the Right Supply Sources to Reach Customers


Do you have the right support in place to build your best marketing tech stack and leverage the best-in-class partnerships needed to achieve business outcomes?

60% higher conversion rates by extending email-based audiences into paid channels

Mar Tech & Ad Tech: Marrying Paid + Owned Media for Unified Messaging


Skills Required Regardless of how you’re engaged, internal or external, agency or in-house, here are the types of roles and skills collaboration can add to your digital marketing efforts:

Supply Chain

Engineers

Technical Leads

Advanced Optimization

Traders

Analytics & Insights

Specialists

Audience Management


Thank You! [email protected]

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