Idea 1 – Realist narrative + pathos. There will be a boy who gets bullied because he prefers his ‘natural scent’. One day he finds a lynx can and decides to give it a go. As soon as he reaches school, other boys come and try make fun of him then realise that he doesn’t stink. Just applying

Strengths Weaknesses Opportunities Threats

Easy to film People may be unavailable for certain days

Resources may not always be available

The location (school) is available.

The weather is normally unpredictable, so it can be a major factor

This will be done in a school environment

Idea 2 – Sex appeal + logos. A couple friends decide to have a night out after a stressful exam period. One of them decides to apply the Lynx Attract deodorant before going out. The group of five boys come across a small group of females and start shouting ‘Oi Oi Beautiful’. The small group of females are pulled towards the boy who applied the Lynx deodorant like a magnetic pull.

‘This will give you 24hr protection’ A seductive tool

Strengths Weaknesses Opportunities Threat

Easy idea to make

Getting people to give up time to help film

No one will be available to film during evening hours.

Idea 3 – A male brings his girlfriend to meet his friends and family. The males father goes to the toilet to freshen himself up. He finds a spray in the corner, then he decides to apply the Lynx deodorant. Applying the spray starts to make him sneeze, as he used too much. As soon as he enters the room, his sons girlfriend eyes widen and runs towards him.

Strengths Weaknesses Opportunities Threat

Unique ideaEasy to film.

It will be a bit awkward to film.

There aren’t any deodorant adverts that have used this idea

Some people may be offended.

Finding a house to use may be difficult.

Actors may not want to film the scene.

Idea 5 – A group of people dressed in nuclear costumes come barricade the door down. They could shout ‘Stay clear, there is a radioactive substance in this households. STAY CLEAR!’ They run into the living room and finding the lynx deodorant. The Lynx spray is considered a ‘radioactive substance’ and the group of people take it away for inspection.

Strengths Weaknesses Opportunities Threat

Have many places in mind to film.

Finding someone who will allow me to use their house to film

Could be hard to film

It is similar to the ‘marmite’ advert, but different as this idea is to advertise a deodorant

Getting costume and props

Idea 4 – A man running late for work forgets to apply some aftershave or deodorant. He knows he stinks but has no choice but to go to work the way he is. All of a sudden, someone throws a Lynx can at him and say ‘Use this wisely. if used correctly, then you will enjoy what you will come across’.

Strengths Weaknesses Opportunities Threat

Unique idea

You don’t have to film this in an office. You could film in a classroom and state the ‘male’ is going to a conference.

Availability of people

I haven’t seen an advert that is similar to my idea. So I won’t be copyrighting.

Getting props and costumes

There aren’t any places to use and turn it into an office

The weather is unpredictable.

‘Don’t leave home without it’

Idea 6 – This will be an animation of celebrities faces. One of them will feel self-conscious of how they look, as other celebrities have wings. He/she is often regarded as a different ‘species’. All of a sudden, there will be a flying Lynx can with mini wings and he/she will go after the Lynx can. Once he/she grabs hold of the deodorant and applies it, he/she will start to feel very light. A pair of wings appear on there back and other male/female celebrities are instantly attracted to them.

Strengths Weaknesses Opportunities Threat

It’s a good idea and its funny.

Don’t have access to software’s for animation

I can get celebrity faces off the internet, so I don’t have to worry about getting them in real life.

There may be similarities to the Red Bull advert, and may breach copyright rules.