LUSH SPAParis

GARREAU Valentine ROBERT Guillaume

MBA 2A

WHAT MOBILE STRATEGY ?QR Code, SoLoMo

TARGET AUDIENCEFashion ladies, Working girls

SOLOMO STRATEGY

We will target women who have magazine applications on their smartphones, as Elle, Grazia or Cosmopilitan. It means that we have to develop a partnership with these magazines. We can offer them few Lush products (for their readers).

This offer will be highlighted in January, after the New Year. Everybody will feel tired and irritating to being back to work sooner than what they expected.

When they are coming out from the subway, near the Spa Lush or Lush shops, they have a notification saying that they can participate to our game : The Lush Factory.

SOLOMO STRATEGY : QR CODE

The Lush Factory will base this offer on the ‘‘Charlie and the Chocolate factory’’. We will hide a QR codes in few cosmetic products. The main point is if you find a QR code in the product, you’ve won a complete day at the Lush Spa.

Their will be other offers, with our partners for instance : Elle, Grazia or Cosmopilitan ...

SOLOMO STRATEGY

SOcial : it’s a game in which avery one can participate if they have our partners apps (Elle, Grazia, Cosmopilitan...)

LOcal : Geolocalisation of your location and of the Lush shops

MObile : QR codes, our partners apps