LUCK of the IRISH 2014

AGENCY NAME: OYUNBOZAN

WHY?Insight: when we talk people who goes irish pub regularly, answer the question which is ‘’what it reminds when hear Irish?’’and they answered they have just reminded luck, green, guiness, clover.

Strategy: People who are between 20-35 ages, living in Turkey and wondering Irish culture.

FESTIVAL VENUE

James joyce irish pub Babylon Beyoğlu Santral İstanbul

OPENING

• Venue: James Joyce Irish Pub

• Traditional Irish dressed girls meet the guests at the enterance.

• Live Performance

SECOND DAY

• Babylon

• Irish dressed girl and Leprechaun at the enterance.

• Carroll’s Irish Gifts

• Live Performance

Pub chain : There will be 12

tables at the Babylon Lounge. Stamps will be given to every customer who buys his/her first drink. Every customer who completes 12 stamps will be awarded with a pot of gold chocolate. Every pot has a number under it. With a lottery, a number will be chosen. The winner will be announced and rewarded at the final party at James Joyce.

FINAL DAY

• Istanbul Bilgi University

• Irish Breakfast

• Literature Talks

• Irish Movies

FINAL PARTY

• James Joyce Irish Pub

• Winner will be announced

• Live Performance

• Face & Hair art

ADVERTISING CAMPAIGN

• Teaser

• Viral

• Poster

• Flyer

• Promotion materials

TEASERWe will put the cartoon photo display to TaksimSquare and Atatürk Airport. Also there will be a

traditional Irish girl and hers leprechaun.

TEASER

We will put the Irish menus which we choose the restaurants from our

target audience.

TEASER

We will put the Irish music to the subways and tramvay.

VIRAL

There will be 3 films with different finals.

Canım çok sıkıldı kanka ya

Aa irish festival başlıyorumuş bugun gidelim mi?

Yok kanka ben gelmem

şloooooppppp Sana iyi şanslar kanka ! Ben festivale gidiyorum.

POSTER

FLYER

ONLINEBANNER ‘’ I’m feeling Lucky ‘’

PROMOTION MATERIALS

• Beer Mat

• Bookmarker

• Use TAV magazines for spreading the flyers

BEER MAT

HASTAGS ON THE BEER MAT SO PEOPLE WILL SEND TWEETS ABOUT LUCK

BOOKMARKER

THANK YOU