Embed Size (px)
DESCRIPTION
Tamsin is Constant Contact’s educational marketing expert in the UK. Tamsin has more than 10 years experience supporting small business, with a background in small business marketing and development. She is a published author, and also writes for the Constant Contact blog, Women Unlimited, and other national and regional outlets. She sits on the board of the Association of UK Business Mentors, and founded the Entrepreneurs’ Finishing School.
Citation preview
Halfmoon YogaHalfmoon Yoga
B•B•Q
Low Risk, High Returns
A marketing framework for startups
© 2014
Small Business Evangelist, Constant Contact
2
Tamsin Fox-Davies
ConstantContact.com/TamsinsTips
Facebook.com/SmallBizMarketingMentor
@TamsinFD
3
Grow with Constant Contact Get results fast, with affordable, easy-to-use
engagement marketing tools and free coaching.
Offers & Promotions
Events & Registrations
Newsletters & Announcements
Feedback & Surveys
Marketing You have an advantage You can be your authentic self
5
marketing
Marketing
At its core, marketing is about eliciting a physical and measureable
response
6
Marketing
Marketing has changed.
Find
Marketing then. Marketing now.
Convert
Keep
7
Marketing
Engagement is the new word of mouth
8
Marketing
ENTICE to stay in touch
ENGAGE People
Engagement drives SOCIAL
VISIBILITY
Provide a “Wow!” EXPERIENCE
9
4 Pillars
Getting found & discoverability
Engage & nurture
relationships
Campaigns that drive action
Analytics & making
decisions
10
4 Pillars
Getting found & discoverability
Engage & nurture
relationships
Campaigns that drive action
Analytics & making
decisions
Mobile
Search & SEO
Social
Listings
11
4 Pillars
Getting found & discoverability
Engage & nurture
relationships
Campaigns that drive action
Analytics & making
decisions
Engagement marketing
List growth & management
Loyalty
Permission non-SPAM best practices
THANK�YOU
BonusOf fer !
Mobile
Search & SEO
Social
Listings
Engagement marketing
List growth & management
Loyalty
Permission CAN-SPAM compliance
THANK�YOU
BonusOf fer !
12
4 Pillars
Newsletters & Announcements
Feedback & Surveys
Offers & Promotions
Events & Registration
Getting found & discoverability
Engage & nurture
relationships
Campaigns that drive action
Analytics & making
decisions
Mobile
Search & SEO
Social
Listings
Results & reporting
Analytics – “so what?”
Adjustment and iteration
Hypothesis testing
Newsletters & Announcements
Feedback & Surveys
Offers & Promotions
Events & Registration
Engagement marketing
List growth & management
Loyalty
Permission CAN-SPAM compliance
THANK�YOU
BonusOf fer !
13
4 Pillars
Getting Found & Discoverability
Engage & Nurture
Relationships
Campaigns That Drive Action
Analytics & Making
Decisions
?
Mobile
Search & SEO
Social
Listings
14
4 Pillars
Getting Found & Discoverability
Engage & Nurture
Relationships
Campaigns That Drive Action
Analytics & Making
Decisions
Newsletters & Announcements
Feedback & Surveys
Offers & Promotions
Events & Registration
Engagement marketing
List growth & management
Loyalty
Permission non-SPAM best practices
THANK�YOU
BonusOf fer !
Results & reporting
Analytics – “so what?”
Adjustment and iteration
Hypothesis testing ?
Mobile
Search & SEO
Social
Listings
15
Next steps
Start where you are And where your customers and relationships are.
SAVE!
Halfmoon YogaHalfmoon Yoga
B•B•Q
Get started today…
www.ConstantContact.com
60-day free trial
Want more help?
www.ConstantContact.com/TamsinsTips
Get my tips & resources…
© 2014
