Part 1The Inspiration

JOURNEY

Part 2Future of Tradition

VISION

Part 3Travelling Exhibition

LANTERN

Part 4The sensory tactic

EXPERIENTIAL

Part 5Implementation

PLAN

Charlotte. Lee Edhec - MSc Marketing 2013

The vision of the Future of Tradition

The vision of the Future of Tradition

JOURNEYThe Inspiration

Life is a JourneyFrom once proximal end to other.

Life is a Journey unpredictable journey where You can't predict when you will start the Journey and end the journey.

Life is a Journey Unavoidable journey.The way, in which you want, you may travel. 

And the way in which you will travel will show your destiny.And so, try to travel in the way by which you can reach your destiny. 

- Narendra Kuppan (2007)

The vision of the Future of Tradition

VisionFuture of Tradition

Tradition

In Asia and elsewhere, floating lantern have been traditionally made for centuries. The lantern floating in the river or sea -symbolize long journey

Future

Lanterns are believed to guide spirits to a final, safe and happy resting place. It always was released in night with written wishes on the lantern – symbolize a glorious future

The vision of the Future of Tradition

FLOATING LANTERNTravelling Exhibition

Floating lantern• With logo and Monogram pattern• With celerity endorsement wishes written• With visitor wishes written

Exhibition Museum “on” the Water• Virtual reality • Product displays• Multi-sensory experience

The vision of the Future of Tradition

EXPERIENTIAL MARKETINGMulti-Sensory experience

Visual

Auditory

TactileInteraction

Atmospheric

• Colorful lantern• Aesthetic Art of Museum• Virtual Reality • Product display

• Melody Music• Typical LV ads roll play

• Lantern making (LV logo lantern)• Touch screen inside Museum

• visitor wishes written on lantern

• celerity endorser written on lantern

• Fine spectacle• Color and light reflect “on” water• Western and Eastern culture

mixture

The vision of the Future of Tradition

PLANImplementation

The ideas could be applied to the coast-along cities at night:-

EEULondon – ThamesParis – La SeineRome – Po

USANew York – HudsonMexico – Lerma

AsiaHong Kong – Victoria HarborShanghai – HuangpuTokyo – Sumida

The vision of the Future of Tradition

THANK YOU!