PORTFOLIOS

HOW DID LOREAL ACHIEVED ALL THIS ??

CONTINUOUS INNOVATIONACQUIRING LOCAL BEAUTY COMPANIESPRODUCT ADAPTATIONSTRONG MESSAGEEFFECTIVE MASSCOMMUNICATION

STRONG MESSAGE

Because you are worth itSupported by 35 diverse international ambassadors

Spread the message of RESPECT and RECOGNITION for women

Written at time when idea of Feminism was at its peak

CONTINUOUS INNOVATION

Invest significant money and time in its R&D centresSpends 3.5% of annual sales on R&DObserves consumers across the globe to deeply understand their beauty needs

PRODUCTADAPTATION

UNIVERSAL CONSUMER VALUES

Elseve Total Repair 5

WondercurlMascara

Oil & Sweat Control

Blemish Balm

Colour Naturals

SMART ACQUISITION

Deciding how to enter the Global Market

Acquisition

Strong local brands can tap into consumer sentiments in a way international brands may find difficultBecauseCompanies choose to acquire local brands for their brand portfolio

Refers to

EFFECTIVEMASSCOMMUNICATIONADVERTISEMENTSSALES AND PROMOTIONSEVENTS & EXPERIENCESPR & PUBLICITY

Aishwarya Rai Bachchan Endorsing for LOreal

FOR

2SUSTAIN

LEADERSHIP

LOreal has great opportunity if it increases its e-commerce sales.LOreal can launch more organic products as health consciousness is increasing .

DISCLAIMERCreated by Aditya Todi, DTU, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow. (See www.IIMInternship.com)