Looking to localize your website?Key considerations for website localization

Multilingual SEOWhy should you localize your search terms?

Localizing your targeted search terms could make all the difference.• Be sure to do the right keyword research for thespecific region to ensure you are targeting the right words

• Understand local buying culture and trends, and build your SEO strategy around your research

• Take search term competition into account – you may be able to gain quicker traction using different terms in different regions

Localization tip :

Laze your tagline/slogan, to build stronger relationships with your buyer personas

Color, culture and conversion

How does color influence your conversion rates?

The relationship between color, culture and conversion• Different cultures respond differently to different colors. Understanding local culture and how yourtarget market interacts with colors is crucial for branding

• Best practice is to create contrasting calls to action that stand out. The way people respond to colors is essential for click-throughs on calls to actions, and ultimately, conversions. Do your homework on color before designing your site and your conversion strategy

Interesting Fact:

“Color accounts for 85% of the reason why we purchase specific products over others” (Quicksprout)

Imagery considerationsHow do images affect your conversion rates?

Why you need to choose the right images• Your images need to be of a high quality, relevant to the brand, and sensitive to the cultural ideologies of your target audience

• Your website imagery needs to be powerful, unique and actionable. Most importantly, your use of imagery needs to be locally relevant

• Be careful of using stock imagery, rather go for bespoke images

Localization tip:

Your image strategy needs to reinforce your brands identity in your specific country

It’s all in the detailsThe little things can make or break your localization efforts

Don’t forget the details….• Make sure your dates are in the right order• Your time should be location specific• Edit the currency used on your pricing pages• Format contact numbers to suit the region• School yourself on local holidays that affect your localization• Use location specific examples in your web content• Make use of effective website ISO codes

Check out our Global Marketing Guide for more excellent website localization tips

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