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In 2014 ‘Content for SEO’ is nothing like the ‘SEO Copywriting’ we know and hate. We don’t need to create content for Google when we can create content that sells – Stephen discusses what content should look like when rankings are the by-product of creative that drives business value.
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Welcome to…
How many SEOs does it take to sell a light bulb?
Stephen Kenwright – Head of Search
Fresh content
Profit
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Awareness
Consideration
Conversion
Traffic Share – Breakdown Cover
No. of keywordsMax Potential Traffic
(monthly)
86 31,950
22%
65%
59%
28%
21%
13% 12%8%
6%4%
0%
10%
20%
30%
40%
50%
60%
70%
-
5,000
10,000
15,000
20,000
25,000
Traffic Est Traffic Share
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Manual Action/Panda
Manual Action Revoked
Content Strategy
No Link Building
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Manual Action
Manual Action Revoked
Content
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