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Logo and its history

Logo and its history

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Page 1: Logo and its history

Logo and its history

Page 2: Logo and its history

limca

Page 3: Logo and its history

• This is a logo owned by The Coca-Cola Company for Limca.

• The entire logo is used to convey the meaning intended and avoid tarnishing or misrepresenting the intended image.

• The image is used to identify the brand Limca, a subject of public interest. The significance of the logo is to help the reader identify the brand, assure the readers that they have reached the right article containing critical commentary about the brand, and illustrate the nature of the brand in a way that words alone could not convey.

Page 4: Logo and its history

acer

Page 5: Logo and its history

• Shape of Acer Logo• The Acer logo is one of the most popular and instantly recognized logos in the

computer industry. It has undergone several changes in its 35-year history.• The current version of the Acer logo was introduced in April 2004. The new

corporate identity discarded the previous sharp and rough edges in favor of a smoother and a more contemporary look and feel. The Acer logotype also adopted a lighter shade of green, giving it a younger and a more active and lively appearance.

• Colors of Acer Logo• The use of green color in the Acer logo symbolizes growth, freshness,

uniqueness and environmental production of the company.• Font of Acer Logo• The Acer logo features a custom-made rounded typeface.

Page 6: Logo and its history

apple

Page 7: Logo and its history

• TInkering with one of the most recognizable logos in the world wasn’t done simply because Steve Jobs is always looking to change things up. When Jobs returned to Apple in 1997, the company was bleeding money, and Jobs and Co. realized that the Apple logo could be leveraged to their advantage. That meant experimenting with larger logos to make it more prominent.  If the shape of the Apple logo was universally recognizable

Page 8: Logo and its history

Maaza

Page 9: Logo and its history

• The image is placed in the infobox at the top of the article discussing Maaza, a subject of public interest. The significance of the logo is to help the reader identify the organization, assure the readers that they have reached the right article containing critical commentary about the organization, and illustrate the organization's intended branding message in a way that words alone could not convey.

Page 10: Logo and its history

Mtv

Page 11: Logo and its history

• Once upon a time, in a very tiny room in the back of a loft near the corner of Sixth Avenue and Eighth Street in Greenwich Village was Manhattan Design. Although this design studio had a very established-sounding name (you could just imagine seeing it listed in the Yellow Pages) it was kind of a joke. They were just starting out and chose the name to fool potential clients into thinking they had been around for a while. Crammed into this tiny room were three desks and chairs, a stat machine, flat files, some telephones, art supplies and three young graphic designers; Pat Gorman, Frank Olinsky and Patti Rogoff. They didn’t have much experience or money, but they sure made up for it with spirit and creativity. This was BC – before computers – and everything they designed was done with very simple tools: markers, ink, xerox copies, and photostats. They weren’t famous and they didn’t know anyone famous, but somehow they managed to earn a living.

• One day, Fred Seibert a friend of Frank’s from early childhood – when they used to hang out at the school bus stop and look at comic books, etc. – called him about a project. Fred was working for a big corporation, Warner Amex, who was planning a 24-hour music cable television station. He said they didn’t know what they would be showing but they were going to have to fill 24 hours, 7 days a week with it. In those days there weren’t any rock videos as we have come to know them, mostly short performance films. They were entering uncharted waters without a compass.

• Fred said they needed a logo designed for the station. He said that some top established designers had already been hired but he had squeezed some additional money out of the corporation to give these young upstarts a shot. Pat, Frank and Patti began doing many sketches. Lots and lots of them. Their earliest ideas featured notes and other obvious music symbols. These were quickly dismissed. What happened next is a bit blurry but some specific details have survived.

• They made some sketches featuring the letters “M”, “T”, and “V”. Some of these sketches included Mickey Mouse-like hands squeezing the notes. At some point an outline drawing of a bold sans serif “M” appeared on a piece of paper. One of the three designers then drew dimensional sides to the “M”. After that a variety of groupings of the letters “TV” were added. Everything seemed too normal-looking. Frank suggested that the logo needed to be less corporate somehow, de-faced or graffitied.

Page 12: Logo and its history

Puma

Page 13: Logo and its history

• Puma is a Germany-based multinational outfit that is famous for manufacturing one of the most sophisticated sportswear and athletic shoesin the world. The company’s soccer shoes are known for their durability and ground-breaking designs. Puma is the proud sponsor of more than 30 national soccer teams in five different FIFA confederations. Furthermore, the sports giant has also enjoyed endorsement of some famous soccer celebrities like Pelé, Diego Maradona, Johan Cruyff, Enzo Francescoli and Lothar Matthäus. Puma’s track suits and running shoes are simply one of the best in the world.

• To project its superior sports products, the company wanted a logo designthat projected its aggressive image in the market. Puma’s first logo was drawn in 1948. The 62-year-old Puma logo, with minor amendments, still dominates the world stage while delivering a roaring message to athletes around the globe to be courageous and challenging.

Page 14: Logo and its history

google

Page 15: Logo and its history

• Google has had many logos since its renaming from BackRub. The first logo was created by Sergey Brin using Gimp, but the current official Google logo was designed by Ruth Kedar, and is a wordmark based on the Catull typeface, an old style serif typeface designed by Gustav Jaeger for the Berthold Type Foundry in 1982.[1]

 The company also includes various modifications or humorous features, such as cartoon modifications of their logo for use on holidays, birthdays of famous people, and major events, such as theOlympics

Page 16: Logo and its history

Thank you