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#SMX #14C @Placed
LOCATION BASED OPTIMIZATION (LBO) – THE NEXT SEO
CLICKS ARE FOR KIDS, STORE VISITS ARE FOR ADULTS
#SMX #14C @Placed
92% OF RETAIL TRANSACTIONS OCCUR OFFLINE
#SMX #14C @Placed
DIGITAL CONVERSIONS ONLY
DIGITAL 2 DIGITAL
#SMX #14C @Placed
DIGITAL CONVERSIONS ONLY
DIGITAL 2 PHYSICAL
#SMX #14C @Placed
CLICKS ≠ STORE VISITS
Highest Store Visitation Rate
Lowest CTR
#SMX #14C @Placed
LOCATION LARGELY IGNORED
#SMX #14C @Placed
LOCATION BASED OPTIMIZATION: MATCHING DIGITAL
#SMX #14C @Placed
LOCATION BASED OPTIMIZATION: CAPTURE THE 92%
#SMX #14C @Placed
LOCATION BASED OPTIMIZATION: CAPTURE THE 92%
#SMX #14C @Placed
LOCATION BASED OPTIMIZATION: RESULTS
#SMX #14C @Placed
LOCATION BASED OPTIMIZATION: RESULTS
#SMX #14C @Placed
NOT ALL LOCATION DATA IS EQUAL
#SMX #14C @Placed
NOT ALL LOCATION DATA IS EQUAL
#SMX #14C @Placed
A VISIT IS MORE THAN PROXIMITY
#SMX #14C @Placed
A VISIT IS MORE THAN PROXIMITY
#SMX #14C @Placed
LOCATION BASED OPTIMIZATION: CONVERSION WINDOW
CONVERSION WINDOW:
10 DAYS LIFT:
15%
#SMX #14C @Placed
LOCATION BASED OPTIMIZATION: CONVERSION WINDOW
#SMX #14C @Placed
LOCATION BASED OPTIMIZATION: GEOFENCING
#SMX #14C @Placed
LOCATION BASED OPTIMIZATION: FEATURES
#SMX #14C @Placed
LOCATION BASED OPTIMIZATION: TARGETING
#SMX #14C @Placed
LOCATION BASED OPTIMIZATION: TARGETING
#SMX #14C @Placed
LOCATION BASED OPTIMIZATION: RESULTS
#SMX #14C @Placed
LOCATION ANALYTICS: BLACK FRIDAY
#SMX #14C @Placed
LOCATION ANALYTICS: BLACK FRIDAY
#SMX #14C @Placed
LOCATION ANALYTICS + OPTIMIZATION: AUTO
