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LOCALISATION MISTAKES EVEN SMART PEOPLE MAKE

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EXPORT IS A LOW-HANGING FRUIT

Localisation Mistakes Even Smart People Make

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PUT ON NEW CULTURAL SPECS

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LOCALIZATION IS ESSENTIAL

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LANGUAGE

CULTURAL DIFFERENCES

CUSTOMER BEHAVIOUR

POLITICS

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GIVE LANGUAGE ATTENTION

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“SPONSORS OF TOMORROW”

“VIRUS”

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LOCALISE DON’T JUST TRANSLATE

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UNDERSTANDCUSTOMER BEHAVIOUR

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WOULD YOU BE SELLING THEM TOOTHPASTE?

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WHAT DO PEOPLE WANT?

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WATCH OUT FOR CULTURAL DIFFERENCES

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WE DO THINGS DIFFERENTLY

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EVEN SMART PEOPLEUNDERESTIMATE CULTURE

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KEEP AN EYE ON POLITICS

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2002 > 2005

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POLITICS CAN IMPACT THE SMALLEST OF THINGS

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GET IT RIGHT NOT WONG

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IDENTIFY YOUR TARGET AUDIENCE

GET UNDER THEIR SKIN

RESEARCH & PLAN

ARE YOU READY TO EXPORT?

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